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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bulletin of Social Informatics Theory and Application
Sufiana, Sufiana
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Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Bulletin of Social Informatics Theory and Application

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User generated content: Cybernetic infographic visual narrative Sufiana, Sufiana; Soewarlan, Santosa; Tinarbuko, Sumbo
Bulletin of Social Informatics Theory and Application Vol. 5 No. 1 (2021)
Publisher : Association for Scientific Computing Electrical and Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/businta.v5i1.380

Abstract

User Generated content is a marketing strategy that emphasizes consumer-generated content, social media followers, and fans. The UGC trend has sparked interest in cyber media HaiBunda.com to integrate UGC in the process of creating infographic visual narratives. The infographic on HaiBunda.com is the result of media and UGC integration. The media provides a UGC space, for discussion, commenting, reading and viewing pictures. In practice, cybernetics visual narrative involves the role of information theory, control theory, and systems theory. Most of the UGC infographic channel visitors are millennial mothers who have interests in information about parenting patterns and child development. Can UGC readers interpret the visual infographic narrative, respond to and apply the values of daily morality in childcare? The purpose of the writing is to find out how millennial mothers interpret the visual infographic narrative. The qualitative method, Talcott Parsons' approach, is to see the meaning of the visual infographic narrative as a system, interrelation, has mutua influence to the media and readers. The results show that the visual narrative of HaiBunda.com's infographic with the theme “Tahukah Bunda” means educational and informative and contains moral values and the nature of women.
Co-Authors Dian Soekmawaty Riezqy Ariendha Hardaniyati, Hardaniyati Irni Setyawati Soewarlan, Santosa Sumbo Tinarbuko