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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Research of Multidisciplinary Analysis AMMA : Jurnal Pengabdian Masyarakat
Lazuardi, Sofyan
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Journal : AMMA : Jurnal Pengabdian Masyarakat

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Analisa SWOT Untuk Mendukung Kinerja UMKM AS&B Di Surabaya Wahjoedi, Tri; Adi Rahardjo, Kusuma; Dwi Nugroho, Agung; Lazuardi, Sofyan
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service text aims to present improvement strategies using SWOT analysis carried out to provide support to AS&B MSME companies in Surabaya in facing the challenges of increasing competition in the food industry. This SWOT approach involves identifying internal factors, namely strengths and weaknesses, and external factors, namely opportunities and threats. From this analysis, recommendations for action to improve operational performance were produced, 2 SO strategies, 2 WO strategies, 2 ST strategies and 3 WT strategies. To increase sales, AS&B MSMEs should increase product variety and quality, use social media for marketing, provide empathetic service, and carry out attractive promotions. This combination of strategies is expected to significantly increase the company's performance and sales. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.
Co-Authors Abdillah, Hasan Adi Rahardjo, Kusuma Bambang Sri Wibowo Dwi Nugroho, Agung Miya Dewi Suprihandari Setyawan, Mochamad Ardi Wahjoedi, Tri