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Pengaruh Customer Relationship Marketing dan Kualitas Layanan Terhadap Kepuasan : Studi Konsumen McDonald’s Kediri Laely, Nur; djunaedi, djunaedi; Rosita, Dea
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 5, No 2 (2020): September 2020
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v5i2.1129

Abstract

McDonald's is a fast food restaurant that has a branch in Kediri. The restaurant currently has competitors that can reduce customer satisfaction. Therefore, the research conducted aims to determine the partial and simultaneous effects of using the independent variables Customer Relatioship Management and Service Quality and the dependent variable Customer Satisfaction. The sample used in this study was 93 respondents using the Slovin formula. Based on the results of the study, the characteristics of the dominant respondents at the age <20 years are female, the level of students whose income is <1 million in high school education and equivalent. Partially and simultaneously Customer Relationship Management and Service Quality, each of which has a significant influence on Customer Satisfaction. McDonald’s merupakan salah satu restoran cepat saji yang memiliki cabang di Kota Kediri. Restoran tersebut saat ini memiliki kompetitor yang dapat memberikan dampak penurunan kepuasan bagi para pelanggannya. Oleh sebab itu, dari penelitian yang dilakukan bertujuan untuk mengetahui pengaruh parsial dan pengaruh simultan dengan penggunaan variabel bebas Customer Relatioship Management dan Kualitas Layanan serta variabel terikat Kepuasan Pelanggan. Sampel yang digunakan pada penelitian ini sejumlah 93 responden menggunakan formula Slovin. Berdasarkan hasil penelitian, karakteristik responden dominan pada usia <20 tahun berjenis kelamin perempuan, tingkat pelajar/mahasiswa yang pendapatannya <1 juta pada pendidikan SMA sederajat. Secara parsial dan simultan Customer Relatioship Management dan Kualitas Layanan, masing – masing memiliki pengaruh signifikan terhadap Kepuasan Pelanggan.
Analisis Harga, Inovasi Produk, Promosi dan Proses Bisnis Terhadap Kepuasan Konsumen Bakso Aci Tata Snack Kediri Andarini, Marwita; Laely, Nur; Wigati, Wigati; Laily, Nurul
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 5, No 2 (2020): September 2020
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v5i2.1130

Abstract

The development of food products, especially snack products, which has an attraction to try and carry out this research, is the aci meatball product produced by Tata Snack, which is located in Ngadiluwih, Kediri. This study aims to determine the effect of price, product innovation, promotion and business processes on customer satisfaction partially and simultaneously. The population used was 163 consumers obtained from purchase data from December 1, 2019 to January 30, 2020. The sample size in this study used the Slovin formula, with a sample of 116 respondents. The 116 respondents contacted to fill out an online questionnaire, then recapitulated the data with a total of 116 respondents. Followed by multiple linear regression test with the results if the customer satisfaction with one unit of work increased by 0.05, innovation increased by 0.146, promotion increased by 0.058 and business processes increased by 0.402. Partially these variables do not have a significant effect on customer satisfaction, while simultaneously the independent variables are able to work together and the most influential variable is product innovation. This study has a percentage of 73.4% which can be explained, while the remaining 0.266 is not explained in this study Perkembangan produk makanan khususnya produk camilan yang memiliki daya tarik untuk dicoba dan dilakukan penelitian ini, adalah produk bakso aci yang diproduksi oleh Tata Snack, yang berlokasi di Ngadiluwih, Kediri. Penelitian ini bertujuan untuk mengetahui pengaruh harga, inovasi produk, promosi dan proses bisnis terhadap kepuasan konsumen secara parsial dan simultan. Populasi yang digunakan sebesar 163 konsumen yang didapat dari data pembelian sejak 1 Desember 2019 sampai dengan 30 Januari 2020. Besarnya sampel pada penelitian ini menggunakan rumus Slovin, dengan sampel responden sejumlah 116 orang. Responden tersebut dihubungi untuk mengisi kuisioner secara online sebanyak 116 responden, kemudian dilakukan rekapitulasi data dengan jumlah 116 responden. Dilanjutkan uji regresi linier berganda dengan hasil jika kepuasan konsumen bekerja 1 satuan terhadap harga meningkat sebesar 0,05, inovasi meningkat sebesar 0,146, promosi meningkat sebesar 0,058 dan proses bisnis meningkat sebesar 0,402. Secara parsial variabel tersebut tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan secara simultan variabel bebas mampu bekerja bersama – sama dan variabel yang paling berpengaruh adalah inovasi produk. Penelitian ini memiliki prosentase sebesar 73,4% yang dapat dijelaskan, sedangkan sisanya sebesar 0,266 tidak dijelaskan pada penelitian ini
Penerapan Model Belajar Cooperative Snowball Throwing dalam Pembelajaran Tematik Kelas 1 Laely, Nur
Educreative : Jurnal Pendidikan Kreativitas Anak Vol. 5 No. 2 (2020)
Publisher : Pusat Studi Pendidikan Kreatifitas Anak Wadas Kelir Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37530/edu.v5i2.95

Abstract

Thepurpose of this study was to determine the Application of Cooperative Snowball Throwing Learning Model in Thematic Learning Class 1 at MIN 3 Banyumas Academic Year 2019-2020. The type of research data used in this study is a quantitative-qualitative approach (mexing method). The subjects of this study were class I MIN 3 Banyumas Lessons in 2019-2020 totaling 33 students. The techniques used in data collection are interview, documentation, observation and test techniques. The results showed that the application of the Cooperative Snowball Throwing Learning Model could improve the thematic learning outcomes at MIN 3 Banyumas in 2019-2020. This can be proven by the learning outcomes for each cycle. In cycle I, the average score of student learning test results was 67.73, the lowest score was 45.00 and the highest score was 90.00. This is known by comparing the pre-cycle value with the value of Cycle I, the test results where the value of Cycle I is greater than the pre-cycle of the average value, namely: 67.73> 55.30. Whereas in the second cycle, the average test score was 75.91, while the lowest score was 55.00 and the highest score was 95.00. this can be known by comparing the value of the first cycle with the second cycle, the test results in which the value of the second cycle test is greater than the first cycle with an average value of 75.91> 67.73. And in the third cycle it can be seen that the average value of the test results is 83.79, while the lowest value is 65.00 and the highest value is 100.00.Keywords: Snowball
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN DAUR ULANG DAN PENGELOLAAN SAMPAH KARTON DI DESA JARAK PLOSOKLATEN Yap, Nonni; Laely, Nur; Wardani, Denvi Nur Mei; Nugroho, Rian Dimas
Jurnal Abdi Masyarakat Vol 5, No 1 (2021): Jurnal Abdi Masyarakat November 2021
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v5i1.2081

Abstract

There are many types of creative business ideas, but an interesting creative business idea is if someone can turn a waste into a handicraft that can generate profits and moreover can be sold. Cardboard waste is one of the wastes that can be reprocessed into a useful handicraft. By empowering existing human resources in Jarak Village, Ploso Klaten District, Kediri Regency, this Community Servicse activity is carried out by providing entrepreneurial insight, providing training to make handicrafts from cardboard waste. As a result of this activity, the community in the Jarak Village, Ploso Klaten District, Kediri Regency, got additional entrepreneurial insights which included how to obtain raw materials, production techniques and product marketing.