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All Journal Media Wisata JURNAL MANAJEMEN BISNIS Jurnal Komunikasi Profesional
Simabur, Lisda Ariani
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Model Komunikasi Pemasaran di Pemerintah: Promotion Mix Daerah Tujuan Wisata di Kabupaten Halmahera Barat Simabur, Lisda Ariani; Rafa’al, Mubaddilah; Yusuf, Helmi; Umasugi, Mohbir
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.364

Abstract

The Impact of Ability, Work Motivatedness, Organizational Commitment and Work Environment on Employee Performance Yusran, Yusran; Sirat, Abdul Hadi; Pribadi, Benny Agus; Simabur, Lisda Ariani
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.900

Abstract

This study aims to find out and analyze the influence of ability, work motivation, organizational commitment and work environment to the performance of police personnel Research respondents are ternate police personnel numbering 80 people. The analysis method used is Multiple linear regression. The results showed that simultaneously the ability, motivation of work, organizational commitment and work environment significantly affect the performance of Ternate police personnel. Partial capabilities (X1) and organizational commitment (X3) have a positive and significant effect on personnel performance (Y). Meanwhile, work motivation (X2) and Lingkungan_Kerja (X4) had no significant effect on the performance of Ternate Police personnel. Of the four variables studied, the most dominant effect on the performance of police personnel is organizational commitment.
Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik Rafa'al, Mubaddilah; Simabur, Lisda Ariani; Sangadji, Suwandi S
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4219

Abstract

This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.
Co-Authors Benny Agus Pribadi Helmi Yusuf Rafa'al, Mubaddilah Rafa’al, Mubaddilah Sirat, Abdul Hadi Suwandi S. Sangadji Umasugi, Mohbir Yusran Yusran