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All Journal PROFIT DAR EL-ILMI : Jurnal Studi Keagamaan, Pendidikan dan Humaniora Jurnal Inovasi Pendidikan Ekalaya : Jurnal Ekonomi Akuntansi Jurnal Murid
Ayu, intan
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Journal : DAR EL-ILMI : Jurnal Studi Keagamaan, Pendidikan dan Humaniora

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ANALISIS MARKETING SYARIAH PADA AIR MINERAL NU DRIZE Ayu, Intan; 'Aini, Huril
Dar el-Ilmi : Jurnal Studi Keagamaan, Pendidikan dan Humaniora Vol 10 No 2 (2023): Oktober
Publisher : Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/darelilmi.v10i2.5130

Abstract

This research aims to analyze sharia marketing practices at Nu Drize in Lamongan. In this research the author designed a research design with a qualitative approach using an interview method with resource persons managing Nu Drize mineral water. The results of this research show that the implementation of Nu Drize marketing sharia includes the characteristics and principles of marketing sharia such as: (Teitis Rabbaniyah) prioritizing religious values, Ethical (Akhlaqiyah) maintaining behavior and service, Realistic (Al-Waqi-i'yyah) being professional and flexible, Humanistis (Insaniyyah) provides social assistance, Sharia Marketing Strategy which includes segmenting, targeting, positioning and Sharia Marketing Tactics which includes the 4P marketing mix. The implementation of Nu Drize marketing sharia values ​​is able to increase new outlets in every Fatayat branch in Lamongan and also to the general public of Lamongan.
Co-Authors ', syuhada 'Aini, Huril Fauziyah, Nina Rohmatul Huril A'ini Jauhari, Ahmad Zakki Ketang Wiyono Khotimatus Sholikhah, Khotimatus Mochammad Sholeh Nisa, Zumrotun Siti Shoimah Susanti, L.R Retno Tamaji, Sampiril Taurus