Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Kreatif
Hamid, Satim
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Mandala Education (JIME)

 1 
PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA WAROENG BOEDJANG CAFE KARAWANG Tamsir, Sonya Pebriani; Hamid, Satim; Sodiq, Jafar
Jurnal Ilmiah Mandala Education (JIME) Vol 8, No 4 (2022): Jurnal Ilmiah Mandala Education (Oktober)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v8i4.3983

Abstract

This study aims to determine how the influence of store atmosphere on purchasing decisions at Waroeng Boedjang Cafe in Karawang. The sample of this study was 50 customers using non-probability sampling technique. Questionnaires are used to obtain respondents' answers about the variable X Store Atmosphere and variable Y Purchase Decision. Data were analyzed using linear regression analysis with SPSS version 2.5 to answer the research hypothesis. The results of the study found that there was an influence between Store Atmosphere on Purchase Decisions at Waroeng Boedjang Cafe. Then Store Atmosphere has a positive influence with an r value of 0.837 and has a contribution of 70.0% influence on the Purchase Decision of Waroeng Boedjang Cafe. While the remaining 30.0% is influenced by other factors, so it is important for Waroeng Boedjang Cafe to pay attention to the Store Atmosphere to attract more customers and potential customers. 
Co-Authors Jafar Sodiq, Jafar Tamsir, Sonya Pebriani Windiana, Windiana