Syahnur, Muh. Haerdiansyah
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ANALISIS CUSTOMER EXPERIENCE DENGAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) – SUATU STUDI PADA PELANGGAN TELKOM INDIHOME REGIONAL III BANDUNG Syahnur, Muh. Haerdiansyah; Soeharijanto, Moch.; Tazlie, Lili
JURNAL MANAJEMEN BISNIS Vol 5 No 2 (2018): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.033 KB) | DOI: 10.33096/jmb.v5i2.7

Abstract

This research was conducted to determine the comparison between customer expectations and company performance. The object of this research is Telkom IndiHome product customer care service by taking the subjects of 100 Telkom IndiHome Regional III Telkom customers who have interacted with Telkom IndiHome customer care services. The results obtained from the comparison between expectations and performance obtained a level of suitability of 69.215%. Furthermore, from the analysis technique of Importance Performance Analysis (IPA), there are eight attributes that are in the top priority of the company to be improved, the two most important things are: the accuracy of service fulfillment as promised and the speed of resolution of the disturbance. Penelitian ini dilakukan untuk mengetahui perbandingan antara harapan pelanggan dan kinerja perusahaan. Objek penelitian kali ini adalah pelayanan customer care produk Telkom IndiHome dengan mengambil subyek 100 pelanggan Telkom IndiHome Regional III Kota Bandung yang pernah melakukan interaksi kepada layanan customer care Telkom IndiHome. Hasil yang diperoleh dari perbandingan antara harapan dan kinerja didapatkan tingkat kesesuaian sebesar 69,215%. Selanjutnya dari teknik analisis Importance Performance Analysis (IPA) maka terdapat delapan atribut yang berada pada prioritas utama perusahaan untuk dilakukan peningkatan, dua hal yang paling penting diantaranya adalah : ketepatan pemenuhan layanan sesuai yang dijanjikan dan kecepatan penyelesaian gangguan.
Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making Bahari, Andi Faisal; Basalamah, Jafar; Ashoer, Muhammad; Syahnur, Muh. Haerdiansyah
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.9545

Abstract

Research aims: The reason for this examination is to decide the temporary, semi-dominant, and dominant effects of the three independent factors, in particular the perception of benefits, risks, and ease on the dependent variable, specifically decision making in e-commerce.Design/Methodology/Approach: The methodology used was a purposeful examination method, in which the testing focuses on particular qualities or characteristics considered to be communicated to the population or have certain qualities according to the issues raised. The total sample was 60 participants from the announcement through Joseph F. Hair’s theory, whereby the number of tests used in non-like evaluations varied from 15 to many times that of the exogenous factors.Research findings: The study findings have consequences in two principal aspects, both management consequences for online products/service suppliers, which provide an empirical picture of the need to constantly balance the ease and benefit factors of online market and package unit requirements of the same urgency.Theoretical contribution/Originality: This research was carried out to explore and examine customer decision-making in using the internet about their perception of benefits, risks, and ease of using it.Research limitation: This research has advantages for the online marketplace to know how customers perceive their product or services.
Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making Bahari, Andi Faisal; Basalamah, Jafar; Ashoer, Muhammad; Syahnur, Muh. Haerdiansyah
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.9545

Abstract

Research aims: The reason for this examination is to decide the temporary, semi-dominant, and dominant effects of the three independent factors, in particular the perception of benefits, risks, and ease on the dependent variable, specifically decision making in e-commerce.Design/Methodology/Approach: The methodology used was a purposeful examination method, in which the testing focuses on particular qualities or characteristics considered to be communicated to the population or have certain qualities according to the issues raised. The total sample was 60 participants from the announcement through Joseph F. Hair’s theory, whereby the number of tests used in non-like evaluations varied from 15 to many times that of the exogenous factors.Research findings: The study findings have consequences in two principal aspects, both management consequences for online products/service suppliers, which provide an empirical picture of the need to constantly balance the ease and benefit factors of online market and package unit requirements of the same urgency.Theoretical contribution/Originality: This research was carried out to explore and examine customer decision-making in using the internet about their perception of benefits, risks, and ease of using it.Research limitation: This research has advantages for the online marketplace to know how customers perceive their product or services.