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All Journal Journal of Business and Management Journal of Innovation, Business and Entrepreneurship
Aprilianty, Fitri
School of Business and Management, Institut Teknologi Bandung
Decision Sciences, Operations Research & Management

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The Influence of Country of Origin (COO) on Indonesian Coffee Consumers Purchase Decision Safira, Rahma Syifa; Aprilianty, Fitri
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

The world coffee consumption is experiencing a positive growth that has recorded to increase at an average annual growth rate of 1.9%. Indonesian coffee consumption has been significantly increasing every year starting from 2010 until 2018. Indonesian’s desire for coffee along with coffee products continues to grow. From the country-of-origin (COO) point of view, COO has a contribution towards consumer’s evaluation of a product. COO effect does not only depend on the effective perceived quality image of the country, but also on consumers’ feelings toward it. This research focuses on consumer purchase decision by examining cognitive, affective and normative mechanisms in consumer preference formation for domestic vs imported coffee products. Data is drawn from a survey of 224 coffee consumers who were ascertained to regularly drink coffee. The research instrument and its measurements were adapted from previous studies. The measurement model was tested via PLS SEM method which was processed using SmartPLS 3.0 software. Once the construct reliability and validities were established, the structural model was evaluated to test the relationship among the hypotheses. The findings suggest that COO affects purchase behaviour of coffee products by Indonesian consumers where cognitive and normative mechanism are stronger determinants of domestic consumption than affective mechanism. Furthermore, Indonesian coffee products are supported by several parties so the business is growing, and Indonesian coffee products are expected to face opportunities and challenges in the future. The findings of this paper will also indicate the importance for the businesses in coffee industry to have knowledge and fully prepared with the prospects and challenges that they might be facing prior to developing their businesses. The implication of this research is that the education about coffee among coffee farmers needs to be boosted in order to produce better coffee quality, also business should emphasize more about the Indonesian-made originality along with the quality of Indonesian coffee marketing communication to develop personal bonds with the consumers which will help the brands to keep retained in consumers’ minds.Keywords: Affective, cognitive, COO, Indonesian coffee, normative, purchase decision
Analysis of Ricebox Business Model in Bandung Saanty, Debby Aulia; Aprilianty, Fitri
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

As a creative city, Bandung is also known as a culinary city because of the number of culinary product innovations it has, and ricebox is one example of a culinary phenomenon in Bandung. Nowadays, there many ricebox brands in Bandung, and its growth has begun to emerge. However, until now there has not been a proper business model to guide a Ricebox business in Bandung yet. In order to run the business well, Ricebox business in Bandung should create their own business model as their guidance on doing the business. This research is conducted to analyse the most suitable business model for ricebox in Bandung. The data collection is generated by doing the interview with 5 ricebox owners in Bandung and survey of 200 respondents. The result of the data is analysed by manual coding and descriptive statistic. The final result of this research is the recommendation for the most suitable business model for ricebox in Bandung. This research also aims to help PETJAH, as one of ricebox brands in Bandung to find the most suitable business model to be adopted.Keywords: Business Model, Customer Segments, Value Proposition, Ricebox
Exploring Factors Driving Experiential Loyalty In Third-Wave Coffee Shop Saya Kopi Nuansa Ghiffary, Naufal Ahmad; Aprilianty, Fitri
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

In this pandemic era, many third-wave coffee shops struggle to survive and compete in the market, and one of them is Saya Kopi Nuansa. According to previous studies, improving experiential loyalty can help businesses to compete in the market, as it boosts profits and reduces marketing cost. This research aims to identify the factors driving experiential loyalty in Saya Kopi Nuansa, and examine the influence of experiential quality, experiential satisfaction, perceived value, and experiential trust in the experiential loyalty of Saya Kopi Nuansa customers. This study use quantitative approach through questionnaire-based surveys. The target population was Saya Kopi Nuansa instagram followers, and the sampling technique is purposive sampling. Moreover, preliminary research (semi-structured interviews) were conducted to gain deeper understanding of experiential quality dimensions. The collected data is analyzed using the PLS-SEM method. As for the result, the significant factors influencing experiential loyalty are affective quality, physical environment quality, and outcome quality through experiential quality, perceived value, experiential trust, and experiential satisfaction as mediators. The finding is intended to help Saya Kopi Nuansa to build effective strategies to gain experiential loyalty, and subsequently, compete in the market.Keywords: Affective quality, experiential loyalty, experiential quality, Saya Kopi Nuansa, third-wave coffee shop
Co-Authors Ghiffary, Naufal Ahmad Saanty, Debby Aulia Safira, Rahma Syifa