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All Journal Media Mahardhika Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Research Trend in Technology and Management
DJ, Yunni Rusmawati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DJ, Yunni Rusmawati
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.482 KB) | DOI: 10.29062/mahardika.v17i3.103

Abstract

Penelitian ini bertujuan untuk mengetahui faktor kualitas produk, promosi  berpengaruh secara parsial maupun simultan terhadap keputusan pembelian produk smartphone oppo studi kasus di kecamatan karanggeneng lamongan serta untuk mengetahui faktor kualitas produk dan promosi, mana yang lebih dominan berpengaruh terhadap keputusan pembelian produk smartphone oppo di kecamatan karanggeneng lamongan. Hasil uji regresi menunjukan bahwa variabel kualitas produk dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Sedangkan variabel yang dominan pengaruhnya terhadap keputusan pembelian adalah kualitas produk. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa kualitas produk dan promosi berpengaruh positif terhadap keputusan pembelian produk smartphone oppo di Kecamatan Karanggeneng Lamongan.
PENDAMPINGAN PENGEMBANGAN AGROINDUSTRI BERBAHAN DASAR KELOR DI DESA SUKOSONGO KABUPATEN LAMONGAN DJ, Yunni Rusmawati; Azizah , Luluk Nur; Sustyorini , Emalia Nova; Najiah , Evi Fitrotun
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i1.6333

Abstract

Tanaman kelor merupakan salah satu jenis tanaman (plasma nutfah) yang dinilai mempunyai nilai ekonomi yang relatif kecil, tanaman kelor merupakan tanaman yang sering digunakan sebagai sayur, obat, dan diolah menjadi berbagai produk. Seperti yang sudah ada di Desa Sukosongo yaitu pengembangan industri budidaya daun kelor untuk mie daun kelor dan nastar daun kelor untuk digunakan pada industri pangan. Bahan bakunya dinilai masih terjangkau karena diambil dari produk yang sudah tersedia di kebun apotek. Selain tanaman kelor, berbagai tanaman obat juga bisa di temukan di kebun apotek. Alat sederhana masih digunakan dalam produksi. Agroindustri daun kelor merupakan perusahaan yang bergerak dibidang pengolahan daun kelor menjadi beberapa produk dengan menggunakan bahan dasar daun kelor. Desa Sukosongo mempunyai kebun apotek dengan berbagai tanaman herbal. Kader Matahari Asuan Mandir (Asman) di Desa Sukosongo mengembangkan tanaman tersebut untuk industri, tumbuhnya kesadaran masyarakat desa Sukosongo terhadap pemanfaatan pangan sehat alami memunculkan berbagai inovasi pangan sehat berbahan dasar alami. Produk masyarakat kreatif berbahan dasar daun kelor ini merupakan salah satu pilar Desa Sukosongo.
STRENTHENING THE LOCAL ECONOMY THROUGH INTERNATIONAL ENTREPRENEURSHIP INITIATIVES IN JATIREJO VILLAGE, LAMONGAN REGENCY Muhtarom, Abid; Abbas, Ansar; DJ, Yunni Rusmawati; Yaskun, Mohammad; Najiah, Evi Fitrotun; Nurjanah, Fitri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.29010

Abstract

Ansar Abbas from Hamdard University Islamabad and the Faculty of Economics, Lamongan Islamic University collaborated for this Community Service activity. Partners in service are residents, especially micro, small and medium enterprises (MSMEs) in Jatirejo Village, Lamongan Regency. As the center of the local economy, MSMEs are very important for the progress of Jatirejo Village in Lamongan Regency. Relevant initiatives to encourage sustainable economic growth are FGDs and entrepreneurship seminars in Jaatirejo Village. The seminar aims to support inclusive economic development in Jatirejo Village. This seminar brings change by giving business people access to new knowledge, creative strategies and business networks. This activity involves seminars and two-way discussions between speakers and participants. This activity was carried out informally with active community participation and was aimed at residents of Kutamekar Village, represented by business actors. Internationally based entrepreneurship seminars motivate, encourage and encourage business people by focusing on business opportunities, marketing strategies, financial management and innovation. These seminars provide a practical guide for business development. This entrepreneurship seminar discusses strategic investments to boost the local economy.
The Influence of Physical Evidence, Price and Word Of Mouth on the Decision to Purchase Camphor Wood at UD. Source: Rizki Handayani, Fitri; Susanti, Ike; Khitam, M.Chusnul; dj, Yunni Rusmawati
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.69

Abstract

This research is to determine the influence of physical evidence, price and word of mouth on purchase decisions. The research method used was quantitative descriptive using analytical test tools, namely the determination coefficient test, multiple linear regression test, t-test and F test. From the results of data processing, the value of t calculation for physical evidence (X1) was calculated (2,470) ˃ttable (1,996) with a significance value of 0.016 < 0.005, the price (X2) was tcalculated (4,916) ˃ table (1,996) with a significance value of 0.000 < 0.005, word of mouth (X3) was calculated (2,119) ˃ table (1,996) with a significance value of 0.038 < 0.005, This means that physical evidence, price and word of mouth have a partial and significant effect on purchase decisions. From the F test, the F value was calculated as Fcalculated 49.478 ˃ Ftable 2.74 with a significant level of 0.000 < 0.05, which means that physical evidence, price and word of mouth have a simultaneous and significant effect on the purchase decision. Meanwhile, the result of multiple linear regression obtained the equation Y = 4.203 + 0.370 X1 + 0.484 X2 + 0.303 X3. Based on this study, it can be concluded that physical evidence, price and word of mouth have an influence on purchase decisions partially and simultaneously and it can be seen that price is the most dominant variable influencing consumer purchase decisions in UD. Source: Rizki.
Co-Authors Abbas, Ansar Abid Muhtarom, Abid Azizah , Luluk Nur Fitri Handayani Ike Susanti Khitam, M.Chusnul Mohammad Yaskun, Mohammad Najiah , Evi Fitrotun Najiah, Evi Fitrotun Nurjanah, Fitri Sustyorini , Emalia Nova