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Journal : Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah

STRATEGI PEMASARAN PRODUK PEMBIAYAAN WARUNG MIKRO PADA BANK SYARIAH MANDIRI KANTOR CABANG PROBOLINGGO Maula Nasrifah; Aimatus Sholehah
Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah Vol 1 No 1 (2020): Ar-Ribhu
Publisher : Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.561 KB) | DOI: 10.55210/arribhu.v1i1.453

Abstract

The purpose of this study to determine marketing strategy of Warung Micro finance products at Probolinggo Branch Office of Bank Syariah Mandiri as well as to determine the supporting and inhibiting factors for marketing the product. This study using a descriptive qualitative approach to the type of field research (flied research) through observations about a phenomenon. Data collection techniques are done by observation, interview, and documentation. The results of this study explain that the marketing strategy used by the Bank Syariah Mandiri Proboliggo Branch Office in an effort to achieve the target marketing of Warung Micro Fianance Products use a marketing mix strategy consist of Product, Price, Place and Promotion. While the promotion strategy used is a door to door strategy, advertising promotion strategy, pricing strategy, top-up strategy and product strategy. Supporting factors in the marketing of microfinance products are competitive product, low price and strategic location. While the inhibiting factors are the lack of public knowledge about the operational system of Islamic banks, competition between banks and the lack of human resources, especially human resources, microfinance sales so that marketing the product to the wider community takes a long time. Keyword: Strategy, Product, Finance
OPTIMALISASI PENGELOLAAN DANA ZAKAT PADA BADAN AMIL ZAKAT NASIONAL (BAZNAS) KABUPATEN PROBOLINGGO (Study Kasus BASNAZ Kec. Krejengan) Maula Nasrifah
Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah Vol 4 No 1 (2023): Ar-Ribhu
Publisher : Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the role of the Probolinggo Regency Amil Zakat Agency (BAZNAS) in optimizing the management of zakat funds with a case study at BAZNAS Kec. krejengan. The writing method in this study uses a qualitative approach with descriptive analysis methods. Collection techniques with observation data, documentation, and interviews. The data sources in this study are primary and secondary data sources using interview techniques. The results in this study indicate that in an effort to optimize the management of Zakat funds, BAZNAS Probolinggo Regency makes efforts to distribute zakat funds using two mechanisms, namely the traditional creative consumptive description and the creative productive descriptive. Keywords: Optimization, Management, Distribution, Zakat, BAZNAS