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Wira Wahyuda, I Gede Yoga
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Arts Humanities

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STRATEGI TIM SUKSES DALAM MEMBANGUN OPINI PUBLIK TERHADAP KOSTER DALAM RUANG MEDIA MASSA BALI POST PADA PILGUB BALI 2018 Wira Wahyuda, I Gede Yoga; Noak, Piers Andreas; Mahaswari J.M, A.A Sagung Mirah
Jurnal Nawala Politika Vol 1 No 2 (2021): Jurnal Ilmu Politik 2021
Publisher : Jurnal Nawala Politika

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Abstract

ABSTRACT Strategy is a design in achieving expectations within a certain period. Political campaigns are political communication processes carried out by political candidates in obtaining support and a good image from the public. In this research journal the strategy of the Koster-Ace winning team that uses the Political Marketing strategy as a propaganda tool in shaping public opinion in the community to get support in winning the election of the Governor of Bali. This research method uses a case study with a interview data collection technique and observation. The subject of the research was the KOSTER-ACE campaign winning team. The results of this study indicate that the Political campaign strategy used by the KOSTER-ACE winning team using the Political Marketing strategy as a propaganda tool in forming public opinion in Bali can be said to be very effective can get support and win the 2018 Bali governor election. Keywords: Mass media, political campaigns, political marketing, political image, public opinion
Co-Authors Jayanthi Mertha, Anak Agung Sagung Mirah Mahaswari Piers Andreas Noak