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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Astuti, Marhanani Tri
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Humanities Social Sciences

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DAYA TARIK MOROTAI SEBAGAI DESTINASI WISATA SEJARAH DAN BAHARI Astuti, Marhanani Tri; Noor, Any Ariani
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

Morotai is historical and marine tourism destination as well as one of the National Tourism Strategic Destinations (NTSD). The carrying capacity in Morotai is different than other destinations that makes it a priority destination and expected to contribute on bringing in 20 million international tourists in 2019. The study then tried to analyze the tourism potential and tourist attraction in Morotai to make it as a prepared destination to welcome the international visitor. The aim of this study is to analyze the readiness of Morotai as historical and marine tourist attraction so that it could fulfill the service standards of all the 4A tourism components. The analysis used the 4A tourism components (attraction, accessibility, ancillary, and amenity) as the method. Observation, interviews and documentation conducted at Morotai to collect data about tourism potential and supported with focus group discussion (FGD). SWOT Analysis conducted to identify the tourism components and followed by defining the best tourism strategic for Morotai. The result shown that Morotai could attract visitors through the history of World War II and marine tourism. To develop it, Morotai should fulfil the minimum criteria of tourism component that international visitors needed.
STRATEGI KOMUNIKASI KOTA BANDUNG DALAM MEMBENTUK CITY BRANDING SEBAGAI DESTINASI WISATA BELANJA Astuti, Marhanani Tri
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 12 No 1 (2017): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

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Abstract

  The city of Bandung has a compelling positive image as a tourist destination for shopping, therefore, Bandung performs communication strategies in developing the city branding as a shopping destination. The purpose of this study is to communicate the policies of Bandung City Government related to city branding and shopping destination. In line with the research problems and existing conditions, this research is a construction of a tourism phenomenon from the perspective of bureaucratic communication. Paradigmatically, this study will in nature be constructive as well as interpretative. The research concludes that Bandung City communication strategies have been built in developing the city branding as a shopping destination. At the level of primary communication, namely on the Government side, branding Bandung as a tourist city should refer to the branding policy of the Ministry of Tourism, as it is centralized. This branding represents Bandung?s character, potentials, and varied shopping attractions, as well as the people. Communication strategies undertaken by Bandung Tourism Office cover the operational strategy, persuasive and educative strategy, as well as collaborative strategy. This research recommends that the creation of brand logo and tagline should be followed by further exploration of the meaning.
Co-Authors Noor, Any Ariani