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All Journal Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Marinda, Vina Silviani
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Perceived Value and Perceived Quality on Repurchase Intention: The Case Study Of Spotify in Bandung Tarmidi, Didi; Santoso, Anton Budi; Marinda, Vina Silviani; Amalia, Shendy
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 8 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.278 KB) | DOI: 10.54371/jiip.v5i8.826

Abstract

The rapid development of digital music applications in Indonesia is an opportunity for digital music application providers to meet the needs and desires of the community. One of them is the Spotify app. The problem is based on the number of Spotify Freemium users than Spotify Premium and the start of many new digital music applications that are starting to emerge, this is a challenge for Spotify is increasing its repurchase intention. The research method used in this study is a quantitative method with a descriptive type of research. Sampling was carried out using a non-probability sampling technique used was purposive sampling with a total of 400 respondents using the Spotify application in Bandung City. Meanwhile, the data analysis techniques used are descriptive analysis and multiple linear regression analysis. The results of the study based on descriptive analysis for the perceived value variable are already in the excellent category by 89%, the perceived quality variable is already in the excellent category by 88%, and the intention repurchase variable is already in the excellent category by 89%. Perceived value and perceived quality have a positive and significant effect on repurchase intention with a magnitude of influence of 48.1% and the remaining 51.9% influenced by other factors that were not studied.
PENINGKATAN MOTIVASI BERINOVASI UNTUK KELANGSUNGAN USAHA PEDAGANG DI KELURAHAN SUKAMAJU KECAMATAN CIBEUNYING KIDUL Anggapradja, Indra Taruna; Marinda, Vina Silviani
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2024): Maret 2024
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v8i1.7832

Abstract

As a densely populated area, Cibeunying Kidul District does not have rice fields. In BPS data, it is stated that Cibeunying Kidul has non-rice fields covering an area of 515.34 hectares. As a residential area that relies on the trade sector, in Cibeunying Kidul there are 10 government-managed banks. In facing rapid changes in times and technology, traders are required to always innovate. The tastes of potential consumers are always dynamic as time goes by, especially now that we have entered the digital era. This community service activity aims to help, accompany and increase the motivation of traders in Cibeunying Kidul District. This activity also aims to introduce promotional media and easy payment methods to make trading transactions easier. This Community Service Activity will be held from February to June 2023. The methods used in this activity are field surveys and interviews with traders in Sukamaju Village, Cibeunying District. The purpose of the field survey carried out is the method used to gain a better understanding of the problems faced by the community that is the target of community service, as well as to identify potential solutions that can be implemented. The result was that participants were advised to try creating social media accounts such as Instagram and Tiktok to introduce their products and for technological improvement innovations, speakers from Widyatama University explained the benefits of payments or transactions using the Indonesian Standard QR Code (QRIS).
The effect of reward and punishment on work loyalty on IBC Telkomsel in Bandung City Taruna, Indra; Tarmidi, Didi; Amalia, Shendy; Marinda, Vina Silviani
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4948

Abstract

This research aims to find out the influence of Reward and Punishment on Work Loyalty at IBC Telkomsel in Bandung City. This research includes quantitative descriptive research, with multiple linear regression analysis approaches that use a brushioner research instrument. The sample in this study was Telkomsel IBC employees in Bandung City which amounted to 134 respondents who were analyzed with the SPSS program version 25. The results of this study found that rewards have a significant effect on work loyalty, evidenced by the value of thitung significance greater than table and with a large enough coefficient value so that the reward affects work loyalty. Punishment also has a significant effect on work loyalty, evidenced by the value of thitung significance greater than ttabel and with a fairly large value of coefiesen, so punishment also affects work loyalty. In multiple linear analyses it is known that reward has a greater influence on work loyalty compared to the punishment variable.
Co-Authors Amalia, Shendy Anggapradja, Indra Taruna Santoso, Anton Budi Tarmidi, Didi Taruna, Indra