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All Journal Jurnal Manajemen Komunikasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Dwivayani, Kadek Dristiana
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Ilmiah Wahana Pendidikan

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Penggunaan Media Sosial Instagram @makanansmr sebagai Media Informasi Kuliner Kota Samarinda Sari, Yunita; Dwivayani, Kadek Dristiana; Arsyad, Annisa Wahyuni; Purwanti, Silviana
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 9 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11183670

Abstract

The research titles “Utilizing the Instagram Account @makanansmr as a Culinary Information Platform for Samarinda City” aims to investigate how the owners of the @makanansmr Instagram account anf their followers utilize the account as a source of culinary information in Samarinda. Media users actively employ media to fulfil their needs, ans the motives behind their media usage play a significant role in comprehending the relationship between users and the media they engage with. Ins this study, Uses and Gratification theory was applied, with a specific focus on three motives that drive social media use:information, educational, and entertaiment motives. This research employs a qualitative approach with a descriptive methodology. The findings reveal that the @makanansmr account serves as an effective conduit for culinary information due to the presence of information, educational and entertaiment motives. Beyond serving as a culinary information in making informed decisions about visiting recommended establishments.
Co-Authors Almalita, Restu Arsyad, Annisa Wahyuni Fernanda, Dede Yogi Kheyene Molekandella Boer Purwanti, Silviana Putri, Nur Fadila Eka Sysca, Dwi Hasnidar Yohanis, Erika Yunita Sari Zain, Azizah Aghniya