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All Journal JMM (Jurnal Masyarakat Mandiri) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan MDP Student Conference Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Arsyad, Annisa Wahyuni
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PENINGKATAN DAN PENGEMBANGAN MUTU PRODUK PENGRAJIN KERAJINAN TANGAN DI KOTA SAMARINDA Hetami, Adietya Arie; Fourqoniah, Finnah; Aransyah, Muhammad Fikry; Wediawati, Tuti; Arsyad, Annisa Wahyuni; Farmawati, Windie Karina; Sari, Dyan Wulan; Derama, Trisda
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.309 KB) | DOI: 10.31764/jmm.v5i6.5822

Abstract

Abstrak: Melihat banyaknya masyarakat di sepuluh Kecamatan se-Kota Samarinda yang memiliki usaha namun masih kesulitan dalam memaksimalkan mutu produk menjadikan penulis mengambil pengabdian ini sebagai bahan materi, dengan harapan menerapkan pembelajaran yang diberikan kepada para pelaku usaha dapat membantu mengembangkan usaha. Workshop ini penting untuk diadakan mengingat masih banyaknya pelaku usaha yang menjalankan usahanya tanpa memperhatikan pentingnya mutu produk. Tujuan diadakannya workshop ini untuk meningkatkan kualitas sumber daya manusia melalui kegiatan workshop. Workshop dilakukan untuk memberikan pemahaman mengenai peningkatkan dan pengembangan mutu produk. Yang menjadi peserta dalam kegiatan ini adalah pengrajin di sepuluh Kecamatan se-Kota Samarinda. Metode yang digunakan adalah metode workshop, di mana di dalam workshop ini juga terdapat praktik secara langsung yang dapat membantu para pengrajin melihat secara langsung pentingnya mutu produk. Workshop ini dilaksanakan dengan efektif dalam meningkatkan pengetahuan peserta. Hal tersebut terbukti dengan tingkat partisipasi dari peserta dan peningkatan pemahaman sebesar 79%. Setelah mendapatkan workshop ini diharapkan apa yang disampaikan dapat berguna dan diterapkan dalam usaha masing-masing.Abstract: Seeing the number of people in ten sub-districts throughout the city of Samarinda who have businesses but still have difficulty maximizing product quality, the authors take this service as material, with the hope that applying the lessons given to business actors can help develop businesses. This workshop is important to be held considering that there are still many business actors who run their business without paying attention to the importance of product quality. The purpose of this workshop is to improve the quality of human resources through workshop activities. The workshop was conducted to provide an understanding of improving and developing product quality. The participants in this activity are craftsmen in ten sub-districts throughout the city of Samarinda. The method used is the workshop method, where in this workshop there is also a hands-on practice that can help the craftsmen see firsthand the importance of product quality. This workshop was carried out effectively in increasing the knowledge of the participants. This is evidenced by the participation rate of the participants and an increase in understanding of 79%. After getting this workshop, it is hoped that what is conveyed can be useful and applied in their respective businesses.
Investigasi Dampak Shopping Motivation Pada Generasi Z Pengguna Smartphone Merek iPhone di Kota Samarinda Anugrahni, Sisilia; Bharata, Wira; Arsyad, Annisa Wahyuni; Andriana, Ana Noor
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7436

Abstract

This study aims to determine whether utilitarian motivation and hedonic motivation can affect satisfaction which later leads to the loyalty attitude of generation Z iPhone brand smartphone users in Samarinda City. This research is a type of quantitative research with associative methods. The population in this study is generation Z who use iPhone smartphones in Samarinda City. The sample was obtained using accidental sampling technique and using data analysis techniques in the form of Structural Equation Modeling (SEM)-PLS method. Based on the results of the study, it shows that hedonic motivation has a significant effect on customer satisfaction and loyalty. While utilitarian motivation only has a significant effect on customer satisfaction, it has no significant effect on customer loyalty.
Adopsi Model UTAUT 2 : Penggunaan Teknologi QRIS Kopiria Samarinda Risky, Risky; Bharata, Wira; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7478

Abstract

: This research aims to determine the intention and behavior of QRIS technology usage among consumers of Kopiria in Samarinda City through the UTAUT 2 research model by Visnawath Venkatesh. This type of research employs an explanatory research design. Data collection techniques involve distributing questionnaires with multiple questions that describe each indicator on the variables. The sampling technique is non-probability sampling through quota sampling method, with a total of 100 respondents. The data analysis technique used is the structural equation model (SEM) analysis with the assistance of Smart PLS 4 software. The results of this research indicate a positive influence of performance expectation, effort expectation, social influence, hedonic motivation, and price value on the behavioral intention and usage behavior. Four variables show significant values, namely performance expectation, social influence, and price value on behavioral intention, and behavioral intention on usage behavior.
Penggunaan Media Sosial Instagram @makanansmr sebagai Media Informasi Kuliner Kota Samarinda Sari, Yunita; Dwivayani, Kadek Dristiana; Arsyad, Annisa Wahyuni; Purwanti, Silviana
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 9 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11183670

Abstract

The research titles “Utilizing the Instagram Account @makanansmr as a Culinary Information Platform for Samarinda City” aims to investigate how the owners of the @makanansmr Instagram account anf their followers utilize the account as a source of culinary information in Samarinda. Media users actively employ media to fulfil their needs, ans the motives behind their media usage play a significant role in comprehending the relationship between users and the media they engage with. Ins this study, Uses and Gratification theory was applied, with a specific focus on three motives that drive social media use:information, educational, and entertaiment motives. This research employs a qualitative approach with a descriptive methodology. The findings reveal that the @makanansmr account serves as an effective conduit for culinary information due to the presence of information, educational and entertaiment motives. Beyond serving as a culinary information in making informed decisions about visiting recommended establishments.
Communication on COVID-19 Vaccination in Indonesia and the Truth of the Digital Society Arsyad, Annisa Wahyuni; Boer, Kheyene Molekandella; Noor, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2963

Abstract

COVID-19 vaccination during the pandemic appears and is considered an innovation or new thing that must be quickly implemented to minimize epidemic transmission. As a country affected by COVID-19, Indonesia has also started distributing vaccines to various parties. The distribution process encountered various challenges. One of them is the truth or public trust in the government regarding handling the COVID-19 outbreak, which affects people's decisions not to or to carry out vaccines. This paper uses a non-interactive qualitative method by collecting various information about COVID-19 vaccination from a communication perspective. The theory used is the diffusion of innovation to see how the people of Indonesia can accept vaccines amid many people's doubts about the government. Truth is an important concept that determines the success of the COVID-19 vaccine. However, there is much public apathy towards the government's work rhythm; on the other hand, the government continues to intensively socialize various ways related to the benefits of vaccines, safety, easy ways to get vaccines and other benefits. The government can achieve at least 70% of the Indonesian sub-population vaccination target by gaining trust.
IMPLEMENTASI CYBER PUBLIC RELATIONS DALAM PEMBENTUKAN CITRA KEPOLISIAN RESOR KOTA (POLRESTA) SAMARINDA Ashari, Suci; Arsyad, Annisa Wahyuni
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.411

Abstract

The new era of rapid development of information technology today not only affects some aspects, but also activities carried out by PR (Public Relations) practitioners. This indirectly requires PR practitioners to face changes, namely the transition from the conventional era to the digital era. Conventional to digital PR activities are also known as Cyber Public Relations (CPR). One of the challenges of PR in the digital world is managing negative opinions from the public that can affect the positive image built by the organization. Currently, police agencies are one of the state institutions that are vulnerable to negative public opinion and are often threatened by their reputation in the eyes of the public. Therefore, this research aims to examine the implementation of Cyber Public Relations of Samarinda Police in shaping a positive image in the eyes of the community and what obstacles are experienced to form a positive image. In this research, the theory used is the Excellence of Public Relations theory. To reveal these issues thoroughly and in depth, this research uses a qualitative method with a descriptive approach to explain the situation and conditions of Cyber Public Relations activities of Samarinda Police. The results of this study indicate that the implementation of Cyber Public Relations by the Public Relations of Samarinda Police has not been carried out comprehensively. CPR activities of Samarinda Police only reach the level of press agentcy and public information, Public Relations also has not involved the community in CPR activities to improve their image. Some of the obstacles experienced by Samarinda Police Public Relations are related to the lack of human resources and interaction from the public in the media they manage.
Analisis Kualitas Komunikasi Interpersonal Customer service dalam Meningkatkan Loyalitas Nasabah Bank PT. BPD Kaltim Kaltara Kantor Cabang Utama Samarinda Putri, Nur Fadila Eka; Arsyad, Annisa Wahyuni; Dwivayani, Kadek Dristiana; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.743

Abstract

In Indonesia, the banking sector is expanding quickly, and rivalry among banks has become more intense. Customers have more options related to the increasing number of businesses in the same sector, thus the banking sector must offer the best service to increase customer loyalty. The Samarinda Central Branch Office of Bank PT BPD Kaltim Kaltara customer service attempts to provide customers with courtesy and friendliness by using interpersonal communication abilities. This research aims to analyze and describe how the quality of interpersonal communication used by customer service increases customer loyalty using the Social Exchange Theory and the Five Concepts of Interpersonal Communication which are Openness, Empathy, Support, Positiveness, and Equality. This research is qualitative research with a field research method, where data collection and results were obtained through interviews and direct observation of customer service and customers at the bank. The results of the research demonstrate that, despite certain challenges, such as instances of miscommunication between customers and customer service, the interpersonal communication standards for customer service have been carried out quite well. Customer loyalty and a favorable perception of Bankaltimtara are the results of customer service staff implementing five interpersonal communication concepts.
Co-Authors Andriana, Ana Noor Anugrahni, Sisilia Aransyah, Muhammad Fikry Ashari, Suci Derama, Trisda Dwivayani, Kadek Dristiana Farmawati, Windie Karina Finnah Fourqoniah Hetami, Adietya Arie Kheyene Molekandella Boer Muhammad Noor Purwanti, Silviana Putri, Nur Fadila Eka Risky, Risky Sari, Dyan Wulan Wediawati, Tuti Wira bharata Yunita Sari