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Journal : Jurnal Indonesia : Manajemen Informatika dan Komunikasi

Penggunaan Instagram pada Generasi Z Sebagai Media Komunikasi dalam Membangun Personal Branding Ilustrator @Indahoei Zain, Azizah Aghniya; Dwivayani, Kadek Dristiana
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.478

Abstract

The rapid development of the times gave birth to communication in the digital world and the creation of various kinds of social media applications, one of which is Instagram. Instagram is a place for users to share photos and videos as well as share stories and interactions so that its users are used to build personal branding. Personal branding is a place for an individual to be able to shape his or her identity by showing personality and expertise which ultimately creates a public perception. Personal branding can be done on Instagram, where Instagram users are dominated by Generation Z. Various professions now need personal branding. Various professions now need personal branding, including illustrators. Indah Wijaya is one of the illustrators in Indonesia with the Instagram account name @Indahoei. This research aims to find out how the use of Instagram in Generation Z as a communication medium in building personal branding for illustrator @Indahoei. In this study, researchers used the theory of uses and gratifications. This research method uses descriptive qualitative methods and data collection techniques by conducting observations, interviews, and documentation. Based on the results of the study, the researcher found that Indah uses Instagram to generate income and show her work that will make the audience recognize so they want to use her services. Indah applies the concepts of personal branding that make her try to remain consistent and maintain her good name. Indah realizes that the content she uploads on Instagram inspires her followers, so Indah always tries to create quality content that can be enjoyed properly.
Representasi Pola Asuh Demokratis pada Film “Keluarga Cemara 2” Fernanda, Dede Yogi; Dwivayani, Kadek Dristiana
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.494

Abstract

The social phenomenon of conflict in the family between younger siblings and older siblings is rampant, especially in Indonesian society, therefore if there is no prevention done through proper parenting, the phenomenon of conflict in the family will continue. The rise of family conflict cases in Indonesia has led many directors to raise this phenomenon in a film. One of the Indonesian films that represent parenting and family conflict is Keluarga Cemara 2. This research aims to find out how the representation of democratic parenting is shown in Keluarga Cemara 2. The research method used in this research is interpretative qualitative with the Roland Barthes semiotic analysis method which sees meaning through the denotation, connotation and myth stages. The results of this study are shown based on seven scenes selected by the researcher. The denotation meaning in this film represents democratic parenting with controlled freedom, direction from parents and rules and attention through the use of verbal and non-verbal language. The connotation meaning in this film is the importance of choosing the right parenting, which shows the importance of establishing good communication, openness and mutual understanding that makes conflicts in the family can be resolved properly. The mythical meaning contained in the film Keluarga Cemara 2 is that every conflict in the family will definitely have a way out when parents choose the right parenting style such as democratic parenting.
Fenomena Hubungan Parasosial Penggemar dan Idol K-Pop dalam Penggunaan Aplikasi Weverse Sysca, Dwi Hasnidar; Dwivayani, Kadek Dristiana
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.517

Abstract

The K-Wave phenomenon that swept the world is certainly still being felt today. Assisted by the development of social media that is getting bigger and bigger in demand because of its features that make distance more meaningless. So this research will examine the parasocial relationship between fans and K-Pop idol TREASURE on the Weverse application which is popular among K-Pop fans. The application is supported by various features that allow fans to exchange information and messages with idols and even other TREASURE fans. TREASURE often replies to its fans through Weverse randomly or for lucky fans. Fans finally feel an interaction when using the application even though only fan representatives are replied to by TREASURE members. Other fans also feel the interpersonal communication between themselves and their idols. This can be called a parasocial relationship, which is a one-way relationship felt by fans. Where this research aims to see, describe, and analyse how the phenomenon of parasocial relationships between TREASURE MAKERS in Samarinda and TREASURE in using the Weverse application. Using the classification of levels of parasocial relationships and Social Information Processing theory as supporting arguments when the research results are found. Then this research has a qualitative descriptive type by showing the research results that the phenomenon of parasocial relationships between TREASURE MAKER and TREASURE fans has passed all three levels, namely Entertainment Social Value, Intense Personal Feeling, and Borderline Pathological so that in theory the SIP informants in this study show an extraordinary feeling of closeness to their idols through the help of the Weverse application.
Analisis Kualitas Komunikasi Interpersonal Customer service dalam Meningkatkan Loyalitas Nasabah Bank PT. BPD Kaltim Kaltara Kantor Cabang Utama Samarinda Putri, Nur Fadila Eka; Arsyad, Annisa Wahyuni; Dwivayani, Kadek Dristiana; Boer, Kheyene Molekandella
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.743

Abstract

In Indonesia, the banking sector is expanding quickly, and rivalry among banks has become more intense. Customers have more options related to the increasing number of businesses in the same sector, thus the banking sector must offer the best service to increase customer loyalty. The Samarinda Central Branch Office of Bank PT BPD Kaltim Kaltara customer service attempts to provide customers with courtesy and friendliness by using interpersonal communication abilities. This research aims to analyze and describe how the quality of interpersonal communication used by customer service increases customer loyalty using the Social Exchange Theory and the Five Concepts of Interpersonal Communication which are Openness, Empathy, Support, Positiveness, and Equality. This research is qualitative research with a field research method, where data collection and results were obtained through interviews and direct observation of customer service and customers at the bank. The results of the research demonstrate that, despite certain challenges, such as instances of miscommunication between customers and customer service, the interpersonal communication standards for customer service have been carried out quite well. Customer loyalty and a favorable perception of Bankaltimtara are the results of customer service staff implementing five interpersonal communication concepts.