SETIAWAN, YEREMIA ANDRI
Fakultas Ilmu Budaya Universitas Brawijaya

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AN ANALYSIS OF IMPLICATURE IN BOLA TABLOID HEADLINES USING RELEVANCE THEORY SETIAWAN, YEREMIA ANDRI
Jurnal Ilmiah Mahasiswa FIB Vol 5, No 2 (2014)
Publisher : Fakultas Ilmu Budaya Universitas Brawijaya

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Abstract

Keywords : Implicature, Bola Tabloid Headlines, Relevance Theory. In the terms of modern era as we live now, the form of news changes into another form of modern news. In order to keep surviving, the newspaper itself needs to attract the reader through its unique and interesting headlines. From the headline we can find language phenomenon like implicature. Implicature is an unstated meaning and the aspect of meaning that a speaker conveys, implies, or suggests without directly expressing. The headlines from the newspaper always carry something to inform to the reader. When the readers read the headline, they first have to assume that the writer is being cooperative and being intent on communicating something. The writer wants to communicate more than just explicit meaning. So, the reader has to possess the ability to infer and predict what the writer wants to communicate through the headline. The researcher wants to disclose the implicature carried on the headlines. To understand them,  we need to uncover the implicit meaning conveyed behind the headlines. In this case, the researcher uses relevance theory from Sperber and Wilson as the basic theory to analyze the implicature carried on theheadlines and answer the problems of the study 1) What are the implicatures conveyed in Bola tabloid headlines from March to June 2013 edition? 2) What are the ways to find out the meaning of implicature utterances in Bola tabloid headlines from March to June 2013 editions?To analyze implicature, the researcher uses descriptive qualitative approach in which the headline news is written in tabloid Bola. The researcher uses text analysis design because the form of Tabloid Bola Headlines is a text on its cover. The researcher uses descriptive qualitative method because the researcher analyses the data with describing the headline using the relevance theory of Sperber & Wilson in order to get information and understanding based on the phenomena that appears in the data.From the analysis that has been done, the researcher concludes that the headlines represent in the cover image through omission, ambiguous and non-standard structure are difficult for the readers to understand. Moreover, the researcher finds that the cover headline and the subhead play very vital role to provide explanation in the meaning of the headline. It also can be inferred from this research that Bola tabloid headlines have successfully communicated their messages to the readers if the readers have good capability to understand the headline by combining their memory, background knowledge with the context about the topic presented in the headlines.To complete this study, the writer suggests that the next researcher use differentobject of research to enrich the research of implicatures. The writer also suggests the readers understand the whole news, and the readers have to understand the context and combine the context with memory and background knowledge.