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All Journal Jurnal Sains Sosio Humaniora Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Journal of Social Work and Empowerment
Dyah Ika Kirana Jalantina
Universitas Pandanaran, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Public Health Social Sciences Other

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Journal : Enrichment : Journal of Management

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Increase customer loyalty by customer bonding and customer relationship management Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1396

Abstract

This look at goals to analyze the impact of patron bonding and patron courting management on customer loyalty via consumer delight on Lifebuoy brand soap products. Today's an increasing number of fierce sales opposition can be expected by using Unilever as a producer of Lifebuoy tub cleaning soap via enforcing consumer relationship control as a way to win the competition. The company also applies client bonding as a shape of bonding between customers and the company. This studies is a quantitative studies the use of number one facts. Using a couple of regression analysis method, records collection by way of the use of a questionnaire. Samples have been taken as many as a hundred respondents with an age extra than or identical to 17 years and are customers of Lifebuoy soap. The results confirmed that Customer Bonding (X1) has a positive and enormous impact on Customer Satisfaction (Z), Customer Relationship Marketing (X2) has a fantastic and large impact on Customer Satisfaction (Z), Customer Satisfaction (Z) has a high-quality and full-size effect on Customer loyalty (Y), Customer Satisfaction (Z) is able to mediate the connection between Customer Bonding (X1) and Customer Loyalty variables, Customer Satisfaction (Z) is able to mediate the connection between Customer Relationship Marketing (X2) variables and Customer Loyalty.
Co-Authors Agustien Zulaidah Dewi Fatmasari Dukut Martinus Prabantara Heru Sri Wulan Maria Magdalena Minarsih Maria Magdalena Minarsih Maria Magdalena Minarsih Sauca Ananda Pranidana