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All Journal Jurnal Sains Sosio Humaniora Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Journal of Social Work and Empowerment
Dyah Ika Kirana Jalantina
Universitas Pandanaran, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Public Health Social Sciences Other

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Journal : Jurnal Scientia

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ENTREPRENEURSHIP ORIENTATION BASED ON LOCAL CULTURAL VALUES AND PRODUCT INNOVATION TO IMPROVE MARKETING PERFORMANCE OF STRIPED FABRIC ARTICLES IN KRAPYAK WETAN, BANTUL, YOGYAKARTA Dyah Ika Kirana Jalantina; Dewi Fatmasari
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

This study aims to analyze and describe in detail the entrepreneurial orientation based on local cultural values ​​and product innovation as an effort to improve marketing performance of lurik fabric craftsmen in Krapyak Wetan, Bantul, Yogyakarta. The analysis uses descriptive qualitative research methods with research instruments, namely interviews, direct observation and documentation. The results of the research analysis show that the development of the lurik craft business has ups and downs due to the decreasing number of skilled craftsmen using non-machine looms (ATBM), the application of entrepreneurial orientation based on local cultural values ​​can improve the marketing performance of lurik fabrics and requires craftsmen to always innovate. products, play an active role and are willing to take risks.
Co-Authors Agustien Zulaidah Dewi Fatmasari Dukut Martinus Prabantara Heru Sri Wulan Maria Magdalena Minarsih Maria Magdalena Minarsih Maria Magdalena Minarsih Sauca Ananda Pranidana