Article Per Year (5 Year)
p-Index From 2019 - 2024
1.704
P-Index
This Author published in this journals
All Journal Jurnal Sains Sosio Humaniora Enrichment : Journal of Management Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Journal of Social Work and Empowerment
Dyah Ika Kirana Jalantina
Universitas Pandanaran, Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi

 1 
THE ROLE OF BRAND TRUST AS AN INTERVENING VARIABLE IN ONLINE CUSTOMER PURCHASE DECISION ANALYSIS OF BEAUTYPRODUCTS THE BODY SHOP INDONESIA IN THE CITY OF SEMARANG Dyah Ika Kirana Jalantina
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.227 KB)

Abstract

The purpose of this study was to analyze the influence of online customer reviews, brand image and product quality on customer purchasing decisions through brand trust as an intervening variable on consumers of The Body Shop Indonesia products. Customer purchasing decisions which are consumer buying decisions are influenced by brand trust, namely consumer confidence in The Body Shop brand's beauty products. Consumer trust in brands is the impact of online customer reviews by consumers after shopping online, brand image on The Body Shop beauty products and product quality or The Body Shop product quality. Using multiple regression method, data collection was carried out by distributing questionnaires to consumers who had purchased The Body Shop beauty products online in Semarang City and a total of 100 respondents as research samples. The results showed that the third independent variable, namely online customer reviews, brand image and product quality, had a positive and significant effect on the dependent variable, namely customer purchasing decisions either directly or through the intervening variable, namely brand trust.
Co-Authors Agustien Zulaidah Dewi Fatmasari Dukut Martinus Prabantara Heru Sri Wulan Maria Magdalena Minarsih Maria Magdalena Minarsih Maria Magdalena Minarsih Sauca Ananda Pranidana