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All Journal STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Santoso, Ade Budi
Unknown Affiliation
Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND AWARENESS MELALUI MEDIA SOSIAL (Studi Kasus Content Creative 4.0 di Instagram) Santoso, Ade Budi; Romadon, Saiful
Aksara Public Vol 4 No 2 (2020): Mei (2020)
Publisher : EDUTECH CONSULTANT

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Abstract

Tujuan dalam penelitian Tesis ini adalah untuk mengetahui dan mengkaji Bagaimana Konsep Content Creative 4.0 PT. Kudo Teknologi Indonesia dalam meningkatkan Brand Awareness dan mengkaji terkait Engagement Rate Content Creative 4.0 melalui Media Instagram @Kudo_Indonesia untuk meningkatkan Brand Awareness User, Followers ataupun Agen Kudo. Penelitian ini menggunakan teori revolusi digital, New Wave Marketing dan analisis Engagement Rate. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus dan paradigma penelitian konstruktivis. Hasil penelitian ini adalah bagaimana Content Creative bisa meningkatkan Brand Awareness melalui media sosial Instagram Kudo, bagaimana melalui Content Kudo berusaha untuk menarik Awareness dengan para konsumennya, hal itu sesuai dengan konsep Content Marketing dimana hubungan suatu Brand dengan konsumennya bersifat Horizontal. Brand Kudo sudah memiliki karakter yang kuat pada penggiat bisnis Online dikarenakan Brand kudo memiliki 7 langkah Cotent Marketing.
Analisis Wacana Kritis Dukungan Peran Selebritis Pada Pemilihan Calon Presiden 2024 Prabowo Subianto Melalui Instagram @Prabowosubianto Prakoso, Jatayu Hadi; Santoso, Ade Budi; Wijayanti, Isa; Romadon, Saiful
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6110

Abstract

Communication plays an important role in human life, and in Indonesia, the presidential election is an important event where citizens elect the president and vice president directly. Prabowo Subianto, a well-known figure in the world of Indonesian politics, has received support from various celebrities and content creators. This research aims to look at persuasive communication to convince other people to change their attitudes or behavior regarding an issue. The research method used in this research is qualitative and focuses on critical discourse analysis to reveal the strengths inherent in each linguistic process. The main data source for this research is Prabowo Subianto's Instagram account, which actively posts his activities, including activities with celebrities. influencers, and public figures. One of the artists who is part of TKN Prabowo-Gibran is Raffi Ahmad, Nagita Slavina. There are also other artists involved, such as Verrel Bramasta. The use of celebrities is a strategy to attract attention and get votes from voters. The results of this research, namely persuasive communication, play an important role in presidential elections. Celebrity endorsements can influence people's perceptions and voting behavior. Prabowo Subianto's Instagram account is a rich source of data that reveals the power inherent in every linguistic process, and critical discourse analysis is an effective method for analyzing such discourse. A text, conversation and others are forms of certain ideological practices, ideologies built by dominant groups with the aim of reproducing and legitimizing their domination
Co-Authors Prakoso, Jatayu Hadi Romadon, Saiful Wijayanti, Isa