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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS The International Journal of Business Review (The Jobs Review) Land Journal
Sugiharto, Nur Aziz
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Economics, Econometrics & Finance

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Journal : The International Journal of Business Review (The Jobs Review)

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Creating Student Loyalty Through Reputation of Higher Education: An Empirical Study of Polytechnic in Bandung Sugiharto, Nur Aziz; Hurriyati, Ratih; Gaffar, Vanessa
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.41080

Abstract

Abstract. This study aims to determine whether the loyalty of Polytechnic students can be formed through the reputation of Higher Education. Because student loyalty has an important role in realizing the competitive advantage of Higher Education. This research was conducted with a quantitative approach and data obtained through surveys using an online questionnaire with a sample of 200 Polytechnic students in the city of Bandung. Measurement of data and relationships between variables is done by using SEM-PLS statistical tools. The results show that student loyalty can be built through the reputation of higher education institutions with student satisfaction as interventing variable and various variables as forming the reputation of higher educationKey words. student loyalty; reputation; higher education; student satisfaction
Co-Authors HARIYANTO HARIYANTO Nasrudin Nugraha Nugraha Ratih Hurriyati Vanessa Gaffar