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All Journal JURNAL ABDIMAS TRIDHARMA MANAJEMEN JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal Management and Economic (IJME) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Munadjat, Baliyah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : International Journal Management and Economic (IJME)

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THE INFLUENCE OF SERVICE QUALITY AND PROMOTION ON CONSUMER PURCHASING DECISIONS Kencana, Putri Nilam; Munadjat, Baliyah; Wardani, Windy Gustia
International Journal Management and Economic Vol. 3 No. 2 (2024): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i2.1289

Abstract

This research aims to investigate the impact of Service Quality and Promotion on Consumer Purchasing Decisions at Mister Donut PIK Avenue Mall Jakarta, both partially and simultaneously. The method used was quantitative, with a random sampling technique involving 100 respondents. Data analysis was carried out through multiple regression analysis. The research results show that Service Quality has a significant influence on Purchasing Decisions, and promotion also has a significant influence on Purchasing Decisions. Simultaneously, Service Quality and Promotion significantly influence Purchasing Decisions with the regression equation Y = 6.974 + 0.344 X1 + 0.500 X2. The correlation coefficient shows a strong relationship, with a determination value of 81.8%, indicating the contribution of the influence of this variable, while other factors influence 18.2%.
Co-Authors Iis Noviyanti Kencana, Putri Nilam Noviyanti, Iis Sunarto, Ading Uswatun Chasanah WARDANI, WINDY GUSTIA