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Putra, Maha
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The Effect of Experiential Marketing and Emotional Marketing on Customer Loyalty in “LGS” Showroom Yacub, Rudi; Saleh, Khaerul; Putra, Maha
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.44612

Abstract

Along with rapid development of transportation, increasingly fierce competition also encourages business people to continue to innovate in making marketing strategies in order to attract customers attention and maintain customers loyalty. Customers not only appraise product and service based on its quality, but also through marketing strategies. Marketing strategies can be carried out aggressively through experiential approach and emotional approach to customers. This study aims to examine the effect of experiential marketing and emotional marketing on loyalty of LGS showroom customers. The sampling method used was non-probability sampling with purposive sampling type. The population in this study was 230 LGS showroom customers in the last three years. Meanwhile, the sample in this study was 70 LGS showroom customers who had made repeated purchases. The data collection conducted  by distributing questionnaires. This study employed multiple linear regression data processing that had met the requirements of validity, reliability, and partial hypothesis testing t-test, with the Statistical Product and Service Solution program (SPSS version 24). This result found that experiential marketing and emotional marketing significantly affect customer loyalty in “LGS” showroom
PENGARUH PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. TOKAI RIKA INDONESIA Solihat, Rahmawati; Putra, Maha
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 1 No. 2 (2022): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.783 KB) | DOI: 10.59066/jmae.v1i2.109

Abstract

Tujuan dari penelitian ini untuk mengetahui seberapa besar faktor Pelatihan Kerja (X1) dan Motivasi Kerja (X2) terhadap Kinerja Karyawan (Y) pada PT. Tokai Rika Indonesia. Metode penulisan ini adalah kuantitatif. Untuk Pengumpulan data meliputi observasi dan penyebaran kuisioner kepada 73 karyawan dengan menggunakan teknik sample random sampling. Hasil analisa data dilakukan dengan teknik statistik menggunakan Spss 23 diantaranya uji validitas,uji reabilitas,regresi berganda, dan uji hipotesis parsial dan hipotesis simultan. Hasil penelitian ini adalah (1) terdapat pengaruh positif dan signifikan variabel pelatihan kerja terhadap kinerja karyawan dengan hasil uji hipotesis t hitung > t tabel 1,994 (2) terdapat pengaruh positif dan signifikan variabel motivasi kerja terhadap kinerja karyawan dengan hasil uji hipotesis t hitung > t tabel 1,994.
Pemberdayaan masyarakat desa dalam mewujudkan sustainability business UMKM rengginang desa karangsari Nugroho, Arief; Hermiati, Novi Fitria; Wulandari, Anna; Putra, Maha
Lebah Vol. 16 No. 2 (2023): Maret: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v16i2.116

Abstract

Usaha Kecil dan Menengah (UKM) merupakan sekelas usaha swasta dari masyarakat yang dapat menciptakan lapangan kerja. Usaha Kecil dan Menengah (UKM) pada tingkat daerah menjadi tumpuan bagi masyarakat daerah karena dinamika ekonomi usahanya dapat berhubungan dengan aktivitas masyarakat disekitar usahanya. Usaha Kecil dan Menengah (UKM) menjadi mitra bagi masyarakat daerah dalam meningkatkan pendapatan. Pengabdian Masyarakat ini dilakukan untuk meningkatkan kemampuan pengusaha kecil dan menengah teknik tata kelola pemasaran Rengginang di Desa Karangsari Kecamatan Cikarang Barat Kabupaten Bekasi Provinsi Jawa Barat. 
Pemanfaatan Teknologi ChatGPT Meningkatkan Keterampilan Komunikasi dan Keterlibatan Rukun Tetangga RT 07 RW 08 Maulana, Donny; Budiarto, Eko; Putra, Maha; Nurhidayanti, Nisa; Amali, Amali
Jurnal Pelita Pengabdian Vol. 1 No. 2 (2023): July
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpp.v1i2.2383

Abstract

Pemanfaatan teknologi dalam kegiatan Rukun Tetangga (RT) dapat meningkatkan efektivitas komunikasi dan keterlibatan warga. Salah satu teknologi yang dapat dimanfaatkan adalah chatbot, seperti ChatGPT, yang dapat mempercepat proses komunikasi dan memudahkan warga dalam memperoleh informasi yang dibutuhkan. Penelitian ini bertujuan untuk menguji pemanfaatan teknologi ChatGPT sebagai sarana komunikasi efektif dan cepat dalam meningkatkan keterlibatan dan keterampilan warga RT 07 RW 08 di Desa Jayamukti, Kecamatan Cikarang Pusat. Metode yang digunakan adalah pelatihan dan pengujian terhadap warga RT. Hasil penelitian menunjukkan bahwa penggunaan teknologi ChatGPT dapat meningkatkan keterlibatan dan keterampilan warga RT dalam menjalankan tugas-tugas di lingkungan sekitar.
Peningkatan Kualitas Sumber Daya Manusia Masyarakat Desa Berbasis Pendidikan Islami dan Potensi Kearifan Lokal di Desa Muktiwari, Kecamatan Cibitung, Kabupaten Bekasi Nugroho, Arief Teguh; Putra, Maha; Achmad, Yudianto; Wulandari, Anna
Bisma: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Oktober 2023
Publisher : Universitas Darunnajah, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61159/bisma.v1i2.181

Abstract

The quality of the process and the results of local excellence are greatly influenced by the available resources, known as the 7M, namely Man (labor), Money (capital), Machine (machines), Material (raw materials), Method (method), Marketing ( marketing), and Management (management). If all of these resources are met, the process and results will be optimal, but on the other hand, if something is missing, the results could be less than satisfactory. Apart from being influenced by resources, this process must also pay attention to market conditions, competitors, potential substitutes, and technological developments. Thus, the final result of this process will be a local product or culture that is of high value, unique, and has advantages compared to similar products from other regions. Meanwhile, the role of the academic team is to prepare a more structured workshop/training concept and empower it by improving the quality of human resources based on Islamic education and the potential of local regional wisdom. Through this collaboration, it is hoped that it will be possible to realize and improve the quality of human resources based on Islamic education and the potential of local regional wisdom owned by Muktiwari Village, Cibitung District, Bekasi Regency.Sumber Daya Manusia Masyarakat Desa; Kearifan Lokal; Pendidikan Islami; Desa Muktiwari
Co-Authors Achmad, Yudianto Amali, Amali Arief Nugroho Budiarto, Eko Hermiati, Novi Fitria Maulana, Donny Nugroho, Arief Teguh Nurhidayanti, Nisa Rudi Yacub Saleh, Khaerul Solihat, Rahmawati Wulandari, Anna