Syukur, Mahmudin
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PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN QUDWAH MART DI LEBAK Albadiah, Ilmi; Syukur, Mahmudin
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 5 No 1 (2022): JUNI 2022
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v5i1.666

Abstract

Qudwah Mart is a minimarket brand that sells daily necessities such as food, drinks, stationery, and others.The formulation of the problem in this study is, first, how is Qudwah Mart's service quality, and second, how is the effect of service quality on customer satisfaction. While the objectives in this study are, firstly to determine the quality of service, the second to determine the effect of service quality on customer satisfaction. The method used is a quantitative method. Correlational quantitative method is research that aims to determine the effect or relationship between two or more variables. The population in this study amounted to 347 students while the samples taken were 52 students from the total population. The conclusion in this study is that the services provided so far to customers must always be improved so that customers are more satisfied and believe, Qudwah Mart Customer Satisfaction will be created if customers are satisfied with the products and services received. The results based on the (t test) show that service quality has a significant effect on customer satisfaction with the correlation value t count > t table (t count 9.387 is greater than the value t table = 2.008). The coefficient of determination test results obtained R Square of 0.638, which means that 63.8% of customer satisfaction is influenced by the service quality variable. The remaining 36.2% is explained by other variables. Keywords: Service Quality and Customer Satisfaction
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Albadiah, Ilmi; Syukur, Mahmudin
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 5 No 2 (2022): DESEMBER 2022
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v5i2.755

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yaitu : tangible (bukti fisik), reliability (kehandalan), responsiveness (tanggapan), assurance (jaminan) dan empathy (empati) pada kepuasan nasabah Bank syariah mandiri kantor cabang cikande. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah semua nasabah bank syariah mandiri yang berdomisili di pondok pesantren daar el qolam 4 sebanyak 39. Karna jumlah populasi kurang dari 100 orang maka dengan sampel diambil dari keseluruhan populasi yaitu sebanyak 39 orang nasabah penabung. Teknik pengumpulan data dilakukan dengan kuesioner. Analisis data dilakukan dengan analisis regresi sederhana. Hasil penelitian menunjukkan bahwa tangible (bukti fisik), reliability (kehandalan), responsiveness (tanggapan), assurance (jaminan) dan empathy (empati) berpengaruh positif dan signifikan terhadap kepuasan nasabah Bank Syariah Mandiri Kantor Cabang Pembantu Cikande. Pengujian terhadap penelitian ini dilakukan dengan menggunakan uji asumsi klasik, uji korelasi dan uji regresi linier berganda dengan menggunakan IBM SPSS (Statistic program for social science) v.26. Hasil penelitian menunjukkan nilai thitung sebesar 3,459 yang artinya thitung > ttabel (3.459>2,208) dengan tingkat signifikansi 0,001 < 0,05. sehingga dapat disimpulkan bahwa H1 diterima, yang artinya kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah pada Bank Syariah Mandiri Kantor Cabang Cikande, dengan demikian hipotesis terbukti. Hasil uji koefisien determinasi menunjukan terdapat pengaruh variabel X (kualitas pelayanan) secara simultan terhadap Y (kepuasan nasabah) adalah sebesar 52,2%. Sedangkan sisanya 47,8% di pengaruhi oleh faktor lain di luar variabel ini. Kata Kunci : Kualitas Pelayanan, Kepuasan Nasabah.