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Liestiandre, Hanugrah Kristiono
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ANALISIS POSITIONING PURA ULUWATU SEBAGAI DAYA TARIK WISATA DI BALI Liestiandre, Hanugrah Kristiono
JURNAL KEPARIWISATAAN Vol 16 No 2 (2017): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

The existence of Pura in Bali is not only as a place of worship for Hindus, but int he development of tourism in Bali, Pura has become a tourist attraction attracted by tourists to visit. Besides the cultural and religious values that tourists can get, the historical value and the architectural beauty and the natural location and the confusion that becomes part of the temple in Bali are included in the list of tourist arrivals visiting Bali. Characteristics of each temple can be used as uniqueness and competitive advantage, and help tourists when they want to choose a temple in Bali. Analytical techniques used in this study are Multi Dimensional Scaling (MDS) and Correspondence Analysis (CA) to determine the advantages of each attribute for each tourist attraction. The results of this study show the positioning of Uluwatu Temple as a tourist attraction in Bali has similarities with Pura Tanah Lot. Based on the assessment of the ten attributes assessed by the respondents, it appears that overall Pura Uluwatu has a positive perception that varies compared to other temples. Pura Uluwatu has an advantage on uniqueness and scenery attributes.
PREFERENSI PENGUNJUNG TERHADAP THEME PARK DI BALI Liestiandre, Hanugrah Kristiono; Made Lily Dianasari, Dewa Ayu; Witari, Made
JURNAL KEPARIWISATAAN Vol 14 No 1 (2015): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

Bali sebagai destinasi pariwisata Indonesia, te/ah mengalami perkembangan, baik dari jumlah wisatawan maupun produk wisatanya. Sa/ah satu jenis daya tarik wisata yang berkembang di Bali adalah daya tarik wisata buatan adalah Theme Park. Hingga saat ini te/ah berdiri beberapa theme park di Bali, diantaranya theme park dengan tema air seperti Waterbom, New Kuta Green Park, Circus Waterpark, dan Gran Surya Water Park, theme park dengan tema fauna seperti Bali Zoo, Bali Safari and Marine Park, Bali Bird Park, Elephant Safari Park Lodge, dan Taman Kupu-Kupu, serta theme park dengan tema budaya sepeti Garuda Wisnu Kencana (GWK), dan Taman Nusa.Preferensi pengunjung terhadap masing-masing atribut Bali Zoo dan Bali Bird Park berada pada kuadran 3 (kanan bawah) dengan keunggulan atribut park attraction dan shows in the park. Agar preferensi wisatawan tetap terjaga, hendaknya Bali Zoo harus dapat mempertahankan keunggulan-keunggulan yang dimi/ikinya. Circus Waterpark berada pada kuadran 1 (kiri alas) dengan keunggulan atribut theme of the park, clean{iness of the park dan park safety and security. Bali Safari and Marine Park, Elephant Safari Park Lodge dan Waterbom berada pada kuadran 2 (kanan atas) dengan keunggulan atribut atmosphere, park reputation,food and drink served in the park dan souvenir and merchandise. New Kuta Green Park berada kuadran 4 (kiri bawah) dengan keunggulan atribut park entrance fee.
Co-Authors Dianasari, Dewa Ayu Made Lily Witari, Made