Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Elastisitas : Kajian Pendidikan Ekonomi, Ilmu Ekonomi, dan Kewirausahaan
V, Devita Adela
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH IKLAN, PERSEPSI KUALITAS, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Fabella, Nurhaliza Tri; V, Devita Adela; Alfanis, Agum; Sanjaya, Vicky F
Jurnal Elastisitas: Kajian Pendidikan Ekonomi, Ilmu Ekonomi, dan Kewirausahaan Vol 2 No 2 (2020): Elastiisitas
Publisher : LPPM STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a test that aims to measure the effect of advertising, perceived quality, and brand image on consumer purchasing decisions. The number of samples in this study were 77 respondents. Sampling in this study was carried out with a cross-sectional survey design. Data collection was carried out by distributing forms (questionnaires) in the form of online statements to respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the indicators of the items used in this study are valid and reliable, then the hypothesis is tested. Of the three hypotheses proposed, all are supported, but for the first and third hypotheses they are not significant.
Co-Authors Alfanis, Agum Fabella, Nurhaliza Tri Vicky F Sanjaya