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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Syntax Idea PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM INTELEKTIVA
ANISA NUR ANDINA
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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STRATEGI ADAPTIF KEDAI KOPI “COFFEEBREAK” PURWOKERTO DALAM UPAYA MENYONGSONG NEW NORMAL SITI BAROKAH; ANISA NUR ANDINA; ZAHRAH ANGGIANY
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Covid-19 pandemic presents special opportunities and challenges for various industrialsectors. This is not only happening in the State of Indonesia, but also published in othercountries in the world. Since the World Health Organization (WHO) announced that the covid19 pandemic is a world pandemic, which has affected consumers in various business sectors.Many business sectors in the Banyumas Regency specifically the Purwokerto region weretemporarily closed due to the co-19 pandemic and reopened after conditions were better.Therefore, business efforts are demanded to be able to compile and implement adaptivestrategies to welcome the new normal business to continue in the midst of changes inenvironment that are difficult to predict and can increase sales and achieve all the company'svision and mission.The purpose of this study was to see the extent of the coffee shop's business"Coffeebreak" in compiling and implementing strategies to improve current environmentalconditions after the emergence of the co-19 pandemic. The research method used in this research is descriptive qualitative method. The sample in this study was the owner andcustomer of Purwokerto "Coffeebreak" coffee shop. The results showed that the coffee shop"Coffeebreak" had implemented an adaptive strategy in an effort to meet the new normal.
Hedonisme Berbalut Cinta Dalam Musik K-Pop Anisa Nur Andina
Syntax Idea Vol 1 No 8 (2019): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v1i8.100

Abstract

Penikmat musik K-Pop semakin menunjukkan kemajuan yang pesat. Di Indonesia khususnya, penggemar musik K-Pop semakin mudah ditemui di manapun. Hedonisme bukan hal yang tabu lagi untuk dibahas terlebih di kalangan penggemar K-Pop. Tujuan penelitian ini untuk menganalisis mengapa penggemar K-Pop begitu loyal dan rela untuk menyisihkan uang untuk membeli barang-barang idola mereka. Informan penelitian ini adalah penggemar K-Pop di Purwokerto. Hasil penelitian menunjukkan bahwa penggemar melakukan pembelian barang-barang idola mereka dengan sukarela didasarkan perasaan suka dan ingin mendukung idola. Proses hedonisme disini dilakukan dengan cara membeli album, menonton konser dan mengumpulkan merchandise.
Hedonisme Berbalut Cinta Dalam Musik K-Pop Anisa Nur Andina
Syntax Idea Vol 1 No 8 (2019): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v1i8.100

Abstract

Penikmat musik K-Pop semakin menunjukkan kemajuan yang pesat. Di Indonesia khususnya, penggemar musik K-Pop semakin mudah ditemui di manapun. Hedonisme bukan hal yang tabu lagi untuk dibahas terlebih di kalangan penggemar K-Pop. Tujuan penelitian ini untuk menganalisis mengapa penggemar K-Pop begitu loyal dan rela untuk menyisihkan uang untuk membeli barang-barang idola mereka. Informan penelitian ini adalah penggemar K-Pop di Purwokerto. Hasil penelitian menunjukkan bahwa penggemar melakukan pembelian barang-barang idola mereka dengan sukarela didasarkan perasaan suka dan ingin mendukung idola. Proses hedonisme disini dilakukan dengan cara membeli album, menonton konser dan mengumpulkan merchandise.
PENGARUH CITRA DESTINASI TERHADAP LOYALITAS PENGUNJUNG DI OWABONG MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI Oryz Agnu Dian Wulandari; Siti Barokah; Anisa Nur Andina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.279 KB) | DOI: 10.33884/jimupb.v8i1.1587

Abstract

Nation's economic growth is currently increasing along with the development of the tourism industry in Indonesia. The increase also affects regional income that has potential tourism objects. This research was conducted in Owabong (Bojongsari Water Tourism Object) with the aim of wanting to find out the influence of destination images on loyalty through satisfaction as a mediating variable. Data obtained by questionnaire method against 145 visitors of Bojongsari water attractions. The method used is quantitative descriptive. The results of this study are destination image and satisfaction have a positive influence on visitor loyalty, but satisfaction is not able to be a mediating variable between destination image and loyalty. Keywords: Destination image, satisfaction, loyalty.
KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE: KEPUASAN MEREK MEMEDIASI PENGARUH SENSORIK MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE Siti Barokah; Oryz Agnu Dian Wulandari; Anisa Nur Andina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.292 KB) | DOI: 10.33884/jimupb.v8i1.1589

Abstract

The amount of interest in the use of smartphones has created intense competition among smartphone vendors. Companies are required not only to create customer satisfaction but also to find and build a management system that is professionally able to retain customers. This research is a quantitative study using online survey methods. The samples in this study were all Apple brand smartphone users. the variables used are Brand Sensory, Brand Satisfaction, and Brand Loyalty. Sampling with purposive sampling. Data analysis uses structural equation modeling (SEM) to test models and hypotheses. The analysis shows that brand sensory has a positive effect on brand satisfaction and brand loyalty. Brand Satisfaction has a positive effect on Brand Loyalty. Brand satisfaction mediates the sensory influence of brands on brand loyalty.
Co-Authors oryz agnu dian wulandari SITI BAROKAH ZAHRAH ANGGIANY