Article Per Year (5 Year)
p-Index From 2019 - 2024
0.751
P-Index
This Author published in this journals
All Journal Communication The Journal of Society and Media Journal of Tourism and Creativity Edutourism : Journal Of Tourism Reseach Jurnal Komunikasi Indonesia
Gayatri Atmadi
Universitas Al Azhar Indonesia, Jakarta, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Communication

 1 
BUDAYA PERUSAHAAN BERBASIS KEARIFAN LOKAL DI PT. MUSTIKA RATU, TBK Atmadi, Gayatri
Communication Vol 4, No 1 (2013): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.535 KB) | DOI: 10.36080/comm.v4i1.50

Abstract

Competition in the business world today feels increasingly strengthened demandsevery company to always produce the best quality products. For the cosmetic company inIndonesia, the onslaught of import products from Japan, China, United Kingdom, France andthe United States are flooding the market need serious handling so that Indonesian canappreciate their products of their own nation. With the foundation of a corporate culture thatis rooted on the philosophy of Javanese culture, such as : toto, titi, titis, tatag, tetep, tanggap,teguh and trengginas, The leadership on PT. Mustika Ratu Tbk. was able to make and developa good corporate communication. Understanding corporate culture includes efforts toincrease customer satisfaction, working with family and cultural familiarity, respect forintegrity and professionalism is high as well as mutual support and cooperation in achievingthe corporate goal.Using the approach of qualitative and descriptive method, this study seeksto be an interesting article about understanding the implementation of corporate culturebased on the philosophies of Javanese culture. The collection of data obtained through thesource text, such as: books and articles from some of the media on line that is circulating inthe community.
Co-Authors Nurul Robbi Sepang Putri Widya Oktarini