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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Dwiyanisa, Ashila
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : Majalah Bisnis

 1 
IMPLEMENTASI DAN DAMPAK PROGRAM CORPORATE SOCIAL RESPONSIBILITY BRI PESAT TERHADAP HARGA KIOS LOS DAN TOKO DALAM UPAYA PEMBERDAYAAN PASAR SEHAT CILEUNYI: (Studi Kasus pada Pedagang Pasar Sehat Cileunyi) Ashila Dwiyanisa
Majalah Bisnis & IPTEK Vol 10 No 1 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.971 KB)

Abstract

This research was conducted to find out how the implementation of CSR program of PT Bank Rakyat Indonesia Tbk, which is BRI program Fast (Peduli Pasar Rakyat) in Cileunyi Healthy Market, Bandung regency. As is known, factually, traditional market conditions in Indonesia are generally very poor, besides the lack of public facilities and other infrastructure such as inadequate roads as well as unprofessional market management, resulting in irregular (slum and dirty) market conditions, BRI tries to help the community Traders change the conditions of traditional markets to be better, cleaner, comfortable and interesting to visit. BRR's Community Development CSR Program is one of the BRI Peduli Sarana Umum programs aimed at empowering traditional market communities by making traditional markets an attractive, clean, comfortable and secure trading center, the developers should better understand the objectives of BRI's CSR program so that activities CSR is really to help the surrounding community. This research uses qualitative method with case study research. The author conducted in-depth interviews, participatory observation and documentation as a data collection technique. The results of this study are expected to be useful information for further research. Keywords: corporate social responsibility, healthy market cileunyi.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN: SURVEY PADA SALAH SATU PERUSAHAAN SEPEDA DI KOTA BANDUNG Yudi Pratama; Imam Heryanto; Ashila Dwiyanisa; Imelda Megawati
Majalah Bisnis & IPTEK Vol 14 No 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (30.757 KB) | DOI: 10.55208/bistek.v14i2.231

Abstract

This study examines the importance of service quality and product quality on consumer satisfaction. The survey was conducted on 150 customers at a bicycle retail company in the city of Bandung. This research uses path analysis technique to determine the effect of quality of service and product quality on consumer satisfaction, either partially or simultaneously. The results showed that service quality had the most substantial influence on consumer satisfaction, with the value of the importance of the effect being 32.5%. Product Quality has the second most substantial influence on Consumer Satisfaction, with a value of 24.9%. The results of the calculation of the coefficient of determination (R2) expressed in percentages describe the contribution of all independent variables, namely Service Quality (X1) and Product Quality (X2) in determining Customer Satisfaction (Y) of 57.4% and the amount of epsilon is = 0.426 or of 42.6% influenced by other factors not examined in this study.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN: (STUDI PADA SALAH SATU USAHA KONVEKSI DI KABUPATEN BANDUNG) Endri Adi Wibowo; Retno Resawati; Ashila Dwiyanisa; Imelda Megawati
Majalah Bisnis & IPTEK Vol 15 No 2 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v15i2.269

Abstract

This research was conducted in a convection business in Bandung with the aim of knowing and analyzing the effect of product quality and promotion on purchasing decisions. The research method used is a quantitative method with a descriptive and verification approach. The sample used is respondents who have been as many as 100 people with a sampling technique. Based on the results of the study showed valid results on each item statement with a value of 0.3 and reliable by showing a value above 0.7. For Product Quality (X1) of 0.914, Promotion (X2) of 0.926, and Purchase Decision (Y) of 0.880. From the value (R Square) it is known that the effect of Product Quality (X1) and Promotion (X2) on Purchase Decisions (Y) is 0.836 or 83.6%. Product Quality (X1), Promotion (X2) and Purchase Decision (Y) are in a fairly good category. The regression coefficient value of Product Quality (X1) is 0.426. Promotion regression coefficient value (X2) is 0.397 So it can be said that purchasing decisions are influenced by Product Quality and Promotion by 83.6% while the remaining 16.4% is caused by other variables or other factors not examined. From the results of the research above, it can be concluded that product quality and promotion have a significant influence on purchasing decisions.
The Impact of Price and Promotion on The Consumer's Buying Behavior in The Metropolitan Region of Bandung Edi Supriadi; Irena Larashati; Ashila Dwiyanisa; Annita Jannah; Octaviane Herawati
Majalah Bisnis & IPTEK Vol 16 No 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v16i1.385

Abstract

The present research endeavors to examine the impact of price and promotion on the consumer's buying behavior in the metropolitan region of Bandung. The study employs path analysis to establish that consumer choices are significantly influenced by both price and promotion. The study's sample comprises 81 customers, which accounts for 7% of the total transactions that occurred in 2019. The influence of price on consumer purchase decisions is positively correlated, whereas promotion has both a direct and indirect positive impact. The present findings are consistent with prior research, emphasizing the crucial significance of price and promotion in influencing consumer behavior. The findings have led to the formulation of suggestions for enterprises that are functioning in the region of Bandung. It is recommended to perform a thorough examination of diverse pricing benchmarks in order to evaluate competitiveness and the consumer's value proposition. It is advisable to allocate resources towards efficacious promotional strategies in order to augment consumer awareness and stimulate interest in products. The implementation of successful promotional strategies has the potential to exert a favorable impact on the purchasing behavior of consumers. Additional research could delve into alternative factors that may influence consumer decision-making, thereby augmenting comprehension of consumer behavior through the inclusion of supplementary variables. The research acknowledges a number of constraints. The study exclusively centers on the influence of price and promotion in relation to purchase behavior, disregarding other variables such as product excellence, brand image, and customer support. Subsequent studies may consider incorporating these variables to conduct a more thorough analysis. Notwithstanding the aforementioned constraints, this research offers significant perspectives for enterprises in Bandung to guide their pricing and promotional approaches.
Co-Authors Annita Jannah Asep Rochyadi Suherman Edi Supriadi Endri Adi Wibowo Febtryanti Yanelka Heryanto, Imam Imam Heryanto Irena Larashati Larashati, Irena Megawati, Imelda Octaviane Herawati Resawati, Retno Rika Wahyuni Yudi Pratama