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Prequal: Analyzing The Forming Factors Of Telkomsel's Prepaid Customer Service Quality In Bandung Irena Larashati; Ashila Dwiyanisa; Imelda Megawati
Kontigensi : Jurnal Ilmiah Manajemen Vol 7 No 2 (2019): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The development of communication technology has pushed fierce competition between each telecommunications service provider company in Indonesia. Therefore every company needs to understand services that can satisfy consumers to maintain it so that it does not move to compete for products. This research conducted to validate the scale of service quality measurement that can satisfy Telkomsel pre-consumer consumers in the city of Bandung. The study conducted using the EFA method with the Principle Axis Factoring (PAF) technique. Testing in this study conducted using Telkomsel prepaid consumers in Bandung as many as 237 respondents. The results showed that eight factors formed service quality, namely empathy, facilities, customer reliability and independence, employee attractiveness and facilities, employee competence, assurance, communication skills, and information quality. These factors are called prequal, which is the development of a validated instrument.

Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Nasabah: Survey pada nasabah salah satu Bank Swasta di Kota Bandung Febtryanti Yanelka; Imam Heryanto; Ashila Dwiyanisa; Imelda Megawati
Acman: Accounting and Management Journal Vol. 2 No. 1 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i1.29

Customer satisfaction is one of the critical aspects of achieving service goals in marketing. This study aims to determine service quality and location on customer satisfaction. Researchers surveyed one of the private banks in Bandung with several respondents as many as 100 customers. The researchers used path analysis techniques to determine the magnitude of the influence of service quality and location on customer satisfaction. The study results indicate that there is a significant effect of service quality and location on customer satisfaction. Furthermore, the study results indicate that to increase the satisfaction of existing customers; it should continue to be improved so that there is no decline by paying attention to service and other aspects such as location, so this can achieve.

IMPLEMENTASI DAN DAMPAK PROGRAM CORPORATE SOCIAL RESPONSIBILITY BRI PESAT TERHADAP HARGA KIOS LOS DAN TOKO DALAM UPAYA PEMBERDAYAAN PASAR SEHAT CILEUNYI: (Studi Kasus pada Pedagang Pasar Sehat Cileunyi) Ashila Dwiyanisa
Majalah Bisnis & IPTEK Vol 10 No 1 (2017): Bisnis dan Iptek
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.971 KB)

This research was conducted to find out how the implementation of CSR program of PT Bank Rakyat Indonesia Tbk, which is BRI program Fast (Peduli Pasar Rakyat) in Cileunyi Healthy Market, Bandung regency. As is known, factually, traditional market conditions in Indonesia are generally very poor, besides the lack of public facilities and other infrastructure such as inadequate roads as well as unprofessional market management, resulting in irregular (slum and dirty) market conditions, BRI tries to help the community Traders change the conditions of traditional markets to be better, cleaner, comfortable and interesting to visit. BRR's Community Development CSR Program is one of the BRI Peduli Sarana Umum programs aimed at empowering traditional market communities by making traditional markets an attractive, clean, comfortable and secure trading center, the developers should better understand the objectives of BRI's CSR program so that activities CSR is really to help the surrounding community. This research uses qualitative method with case study research. The author conducted in-depth interviews, participatory observation and documentation as a data collection technique. The results of this study are expected to be useful information for further research. Keywords: corporate social responsibility, healthy market cileunyi.

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN: SURVEY PADA SALAH SATU PERUSAHAAN SEPEDA DI KOTA BANDUNG Yudi Pratama; Imam Heryanto; Ashila Dwiyanisa; Imelda Megawati
Majalah Bisnis & IPTEK Vol 14 No 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

This study examines the importance of service quality and product quality on consumer satisfaction. The survey was conducted on 150 customers at a bicycle retail company in the city of Bandung. This research uses path analysis technique to determine the effect of quality of service and product quality on consumer satisfaction, either partially or simultaneously. The results showed that service quality had the most substantial influence on consumer satisfaction, with the value of the importance of the effect being 32.5%. Product Quality has the second most substantial influence on Consumer Satisfaction, with a value of 24.9%. The results of the calculation of the coefficient of determination (R2) expressed in percentages describe the contribution of all independent variables, namely Service Quality (X1) and Product Quality (X2) in determining Customer Satisfaction (Y) of 57.4% and the amount of epsilon is = 0.426 or of 42.6% influenced by other factors not examined in this study.

DUKUNGAN BANDUNG CREATIVE CITY FORUM TERHADAP RINTISAN USAHA BARU GENERASI MUDA KOTA BANDUNG: (Studi Kasus pada Komunitas NGADUide sebagai Partner Eksternal BCCF) Ashila Dwiyanisa
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 11 No 2 (2017): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.767 KB)

Bandung is known as a creative city and created a community of creative communities called Bandung Creative City Forum (BCCF). BCCF as a hub organization, BCCF is founded largely by Community, Individual, Creative Entrepreneur, Nonprofit and Creativity Creator in Bandung or whose field of work or activity intersect very closely with the world of creativity and innovation. BCCF provides opportunities to maximize their potentials, gain resources and support young entrepreneurs through networking and partnerships established by BCCF and NGADUide communities to create creative entrepreneurs, whether individuals or communities, especially for younger generations of Bandung to supporting the creative economy of Indonesia. Keywords: entrepreneurs, creative entrepreneurs, pioneering new business

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN: (STUDI PADA SALAH SATU USAHA KONVEKSI DI KABUPATEN BANDUNG) Endri Adi Wibowo; Retno Resawati; Ashila Dwiyanisa; Imelda Megawati
Majalah Bisnis & IPTEK Vol 15 No 2 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v15i2.269

This research was conducted in a convection business in Bandung with the aim of knowing and analyzing the effect of product quality and promotion on purchasing decisions. The research method used is a quantitative method with a descriptive and verification approach. The sample used is respondents who have been as many as 100 people with a sampling technique. Based on the results of the study showed valid results on each item statement with a value of 0.3 and reliable by showing a value above 0.7. For Product Quality (X1) of 0.914, Promotion (X2) of 0.926, and Purchase Decision (Y) of 0.880. From the value (R Square) it is known that the effect of Product Quality (X1) and Promotion (X2) on Purchase Decisions (Y) is 0.836 or 83.6%. Product Quality (X1), Promotion (X2) and Purchase Decision (Y) are in a fairly good category. The regression coefficient value of Product Quality (X1) is 0.426. Promotion regression coefficient value (X2) is 0.397 So it can be said that purchasing decisions are influenced by Product Quality and Promotion by 83.6% while the remaining 16.4% is caused by other variables or other factors not examined. From the results of the research above, it can be concluded that product quality and promotion have a significant influence on purchasing decisions.

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Salah Satu Merek Sepatu Wanita Di Kota Bandung Rika Wahyuni; Irena Larashati; Ashila Dwiyanisa; Asep Rochyadi Suherman
Acman: Accounting and Management Journal Vol. 2 No. 2 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i2.46

This research is motivated by the not-yet-optimal purchasing decision for one brand of women's shoes in Bandung, where the main influencing factors are product quality and price. So researchers researched to find out how Product Quality, Price, and Purchase Decisions for one brand of women's shoes in the city of Bandung. This research aims to optimize product quality and price in purchasing decisions for one brand of women's shoes in Bandung. This research uses a descriptive method. The purpose of descriptive research is to test hypotheses or answer questions related to the status of the subjects studied. Moreover, this study's analytical methods are Path analysis, F-test, T-test, and coefficient of determination (R²). The results showed that product quality has a positive effect on purchasing decisions, with results showing a total effect of 32.8%. On the other hand, price positively affects purchasing decisions, with results showing a total effect of 31.5%. The research results on the relationship of the coefficient of determination (R²) expressed in percentages illustrate the magnitude of Product Quality and Price on Purchasing Decisions of 0.643 or 64.3%. In comparison, the determinant factor others that influence purchasing decisions that are not examined are indicated by the value of ɛ = 0.357 or 35.7%. Therefore, the conclusion of the suggestions that can be considered related to the research results is to pay more attention to product quality and price so that companies better understand and know consumer needs.

Exploration of Factors Forming Intention to Buy Skincare among Millennial Generation Male Consumers in Bandung, Indonesia Ashila Dwiyanisa
Jurnal Computech & Bisnis (e-Journal) Vol 16, No 2 (2022): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.301

Men's grooming is growing, and data confirms that sales of men's facial creams have doubled, and the use of men's facial cleansing products in India has jumped 60-fold between 2009-2016. During the Covid-19 pandemic, many industries, including the beauty industry, were negatively affected. However, the local beauty industry sector continues to emerge in Indonesia. Beauty and body care products are one of the business units that have enlivened the Indonesian industrial sector. The projection of the Indonesian skincare product market for the 2020-2027 period, the male and millennial generations will experience the fastest growth.The sampling method is based on a non-probability sampling technique with a judgmental sampling technique. The sample was taken based on the criteria formulated, namely the millennial generation men in Bandung, with an age range determined according to the criteria. The data analysis technique uses factor analysis or Exploratory Factor Analysis (EFA) with SPSS tools. The approach with oblique rotation can accurately model uncorrelated and correlated factors effectively. The results of the factor analysis test in this study have a KMO and Bartlett's Test value of 0.888 with a significance of 0.000. This value indicates that 88.8% of the research instruments analyzed indicate that the skincare purchase intention instrument has a suitable model in testing factor analysis. In conclusion, companies engaged in skincare have an excellent opportunity to target the millennial generation male target market in Bandung because the need for skincare products and the level of awareness to take care of yourself is pretty high. The results of data processing produced ten factors, namely the first factor, "Belief in Product Attributes," the second factor, "Attitude," the third factor, "Product Halal Certification," the fourth factor, "Health," the fifth factor "Subjective Norms," the sixth factor "Environmental Awareness," the seventh factor is "Self Image," the eighth factor is "Perceived Behavioral Control," the ninth factor is "Aging Effect" and the tenth factor is "Repurchase Intention and Environmental Awareness."Keywords : factor analysis, purchase intention, men's skincare, millennials

The Impact of Price and Promotion on The Consumer's Buying Behavior in The Metropolitan Region of Bandung Edi Supriadi; Irena Larashati; Ashila Dwiyanisa; Annita Jannah; Octaviane Herawati
Majalah Bisnis & IPTEK Vol 16 No 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v16i1.385

The present research endeavors to examine the impact of price and promotion on the consumer's buying behavior in the metropolitan region of Bandung. The study employs path analysis to establish that consumer choices are significantly influenced by both price and promotion. The study's sample comprises 81 customers, which accounts for 7% of the total transactions that occurred in 2019. The influence of price on consumer purchase decisions is positively correlated, whereas promotion has both a direct and indirect positive impact. The present findings are consistent with prior research, emphasizing the crucial significance of price and promotion in influencing consumer behavior. The findings have led to the formulation of suggestions for enterprises that are functioning in the region of Bandung. It is recommended to perform a thorough examination of diverse pricing benchmarks in order to evaluate competitiveness and the consumer's value proposition. It is advisable to allocate resources towards efficacious promotional strategies in order to augment consumer awareness and stimulate interest in products. The implementation of successful promotional strategies has the potential to exert a favorable impact on the purchasing behavior of consumers. Additional research could delve into alternative factors that may influence consumer decision-making, thereby augmenting comprehension of consumer behavior through the inclusion of supplementary variables. The research acknowledges a number of constraints. The study exclusively centers on the influence of price and promotion in relation to purchase behavior, disregarding other variables such as product excellence, brand image, and customer support. Subsequent studies may consider incorporating these variables to conduct a more thorough analysis. Notwithstanding the aforementioned constraints, this research offers significant perspectives for enterprises in Bandung to guide their pricing and promotional approaches.

Exploration of Factors Forming Intention to Buy Skincare among Millennial Generation Male Consumers in Bandung, Indonesia Ashila Dwiyanisa
Jurnal Computech & Bisnis (e-Journal) Vol. 16 No. 2 (2022): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.22

Men's grooming is growing, and data confirms that sales of men's facial creams have doubled, and the use of men's facial cleansing products in India has jumped 60-fold between 2009-2016. During the Covid-19 pandemic, many industries, including the beauty industry, were negatively affected. However, the local beauty industry sector continues to emerge in Indonesia. Beauty and body care products are one of the business units that have enlivened the Indonesian industrial sector. The projection of the Indonesian skincare product market for the 2020-2027 period, the male and millennial generations will experience the fastest growth. The sampling method is based on a non-probability sampling technique with a judgmental sampling technique. The sample was taken based on the criteria formulated, namely the millennial generation men in Bandung, with an age range determined according to the criteria. The data analysis technique uses factor analysis or Exploratory Factor Analysis (EFA) with SPSS tools. The approach with oblique rotation can accurately model uncorrelated and correlated factors effectively. The results of the factor analysis test in this study have a KMO and Bartlett's Test value of 0.888 with a significance of 0.000. This value indicates that 88.8% of the research instruments analyzed indicate that the skincare purchase intention instrument has a suitable model in testing factor analysis. In conclusion, companies engaged in skincare have an excellent opportunity to target the millennial generation male target market in Bandung because the need for skincare products and the level of awareness to take care of yourself is pretty high. The results of data processing produced ten factors, namely the first factor, "Belief in Product Attributes," the second factor, "Attitude," the third factor, "Product Halal Certification," the fourth factor, "Health," the fifth factor "Subjective Norms," the sixth factor "Environmental Awareness," the seventh factor is "Self Image," the eighth factor is "Perceived Behavioral Control," the ninth factor is "Aging Effect" and the tenth factor is "Repurchase Intention and Environmental Awareness."

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