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All Journal Journal of Social Science and Humanities Research TELL - US JOURNAL
Lubis, Bambang Nur Alamsyah
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : TELL - US JOURNAL

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MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING” Lubis, Bambang Nur Alamsyah; Asnawi, Asnawi
TELL - US JOURNAL Vol 10, No 1 (2024): March 2024
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2024.v1i1.7948

Abstract

This study deals with multimodal analysis of a printed advertisement “Burger King”. The objective of the study is to find out the general structure of Burger King printed advertisement, identifying with multimodal analysis. The source of data is visual or printed advertisement of Burger King that can be found in internet or public area. The data of the research is the content of printed advertisement that focus on kinds of advertisement structure. The reseach design is descriptive qualitative research design. The result of this reeach, there are not all general structure of advertisement by Cheong theory occur in the printed advertisement “Burger King”. 
Co-Authors Asnawi Asnawi Husda, Azizah