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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Ekonomi Perjuangan (JUMPER) Proceeding National Conference Business, Management, and Accounting (NCBMA)
Abdurachman, Aditia
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ekonomi Perjuangan (JUMPER)

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DAMPAK SUASANA TOKO, KUALITAS LAYANAN DAN HARGA HAMMER STOUT TERHADAP MINAT BELI ULANG KONSUMEN Ardhi, Ardhiansyah; Abdurachman, Aditia
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 2 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i2.1501

Abstract

The purpose of this study is to ascertain how pricing, service quality, and store atmosphere affect consumers' inclination to repurchase Hammerstout products in Bandung. The study examines three independent variables: pricing, service quality, and store environment. Repurchase interest, on the other hand, is the dependent variable. Descriptive and verification research methods were employed in this study. The study's population consists of Hammerstout customers, the exact number of whom is unclear. With a sample size of 150 respondents, non-probability sampling combined with purposive sampling is the method employed in this study. In the meanwhile, multiple linear regression analysis is the analytical technique employed in this study, with a significance threshold of 5% for the coefficient of determination. The study's findings indicate that Hammerstout consumers' repurchase interest can be influenced by shop atmosphere, service quality, and price. These variables can account for 58.2% of the dependent variable's explanation, with other factors accounting for the remaining 41.8%. Keywoard: Store atmosphere, Service Quality, Price and Repurchase Interest
Co-Authors Agustian, Aldy Ardhi, Ardhiansyah Ardhiansyah, Ardhiansyah Arifah, Alfin Nur Lestari, Dheri Febiyani Mufidah, Zahra Ramdhania Ridwan, Rizky Ronayah, Siti