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All Journal Jurnal Ekonomi Perjuangan (JUMPER) Proceeding National Conference Business, Management, and Accounting (NCBMA)
Agustian, Aldy
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. SINAR NIAGA SEJAHTERA CABANG TASIKMALAYA Setia Rachmanda, Yudi; Riswandi, Dede; Agustian, Aldy; Muhammad Nur Ihsan, Adi
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1675

Abstract

The purpose of this study is to: 1). Knowing the organizational commitment at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. 2). Knowing the performance of employees at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. 3). Knowing the influence of organizational commitment to employee performance at PT. Sinar Niaga Sejahtera Tasikmalaya Branch. The research method used in this study is descriptive and verification methods. Data collection techniques are carried out through field research and literature studies. Data analysis techniques are carried out through the analysis of the Correlation Coefficient to find the value of "r" and analysis of the Coefficient of Determination (KD) to calculate the amount of organizational commitment to employee performance. Whereas to test the hypothesis the "t" test is used. The results showed that organizational commitment at PT. Sinar Niaga Sejahtera Tasikmalaya Branch belongs to the very good category with a score of 145 upholding tolerance in working and adhering to the norms prevailing in the agency. Employee performance at PT. Sinar Niaga Sejahtera Tasikmalayater Branch includes a very good category with a score of 142 which is supported by an indicator of the quality and quantity of its work. The influence of organizational commitment to employee performance at PT. Sinar Niaga Sejahtera Tasikmalaya Branch is 73.78 and is supported by calculated values (9.633)> t table (2.04), then Ho is rejected and Ha is accepted. This means that organizational commitment has a significant influence on employee performance. Keywords: Organizational Commitment and Employee Performance
PENGARUH BAURAN PEMASARAN DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI SHOPEE (Studi Kasus Pada Gen Z di Kedusunan Kadugede Desa Sirnaputra) Ronayah, Siti; Mufidah, Zahra Ramdhania; Abdurachman, Aditia; Ardhiansyah, Ardhiansyah; Agustian, Aldy
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The aim of this study is to identify how much marketing and consumer behavior interact well in part and simultaneously influence the decisions made when making online purchases at the shopee on the consumer generation Z in the kadugede duo that is in the village of Sirnaputra Tasikmalaya. The method in this research is to use the quantitative method. Sampling in this study using accidental sampling. The total number of respondents to this study was 163 respondents. Data collection method used using data through a lift or a questionnaire. This analysis technique uses double linear regression analysis and descriptive analysis. The results showed that partially mixed marketing variables and consumer behavior have a positive and significant influence on online purchasing decision variables. Simultaneously, mixed marketing and consumers behaviors have a significant impact on online purchase decision variable.
Co-Authors Abdurachman, Aditia Ardhiansyah, Ardhiansyah Mufidah, Zahra Ramdhania Muhammad Nur Ihsan, Adi Riswandi, Dede Ronayah, Siti Setia Rachmanda, Yudi