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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) JBMR: Journal of Business and Management Review
Yudanegara, Aditya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS TEKNOLOGI, ORGANISASIONAL DAN LINGKUNGAN TERHADAP ADOPSI TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA UMKM DI KOTA BANDUNG Triono, Sunu Puguh Hayu; Yudanegara, Aditya
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 1: April 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.107 KB) | DOI: 10.34010/jurisma.v9i1.1456

Abstract

Small Medium Enterprise (SME) able to survive the economic crisis when many firms is unable to survive. Therefore, SME aimed to be foundation of Indonesian economic independency. However, SME is now facing some challenges by implementation of ASEAN Economic Community (AEC) in 2015 and industrial revolution 4.0. From literature study, the key to answer those challenges is by adopting Information and Communication Technology (ICT) in their business. According to TOE framework, ICT adoption is affected by three factors, those are technological, organizational and environmental context. This research aimed to analyze the affect of technological, organizational and environmental context to ICT adoption in SME. This research use quantitative and explanatory method to understand the causal relationship among the factors observed. This research held in Binongjati center of knitting industry, Bandung. Population in this research is knitting SME im Binongjati that already using ICT in their business activity. The sample of this research is the owner or manager of those SME. This research analyze 97 samples and using convenient sampling method. Data of those samples then analyzed by multiple regression. This study reveal that technological, organizational and environmental context has significant effect on ICT adoption in SME. Keyword: ICT adoption, SME, TOE framework, technological context, organizational context, environmental context
- Optimization Of Digital Marketing Through A Search Engine Optimization (SEO) Approach In Indonesian Banking: Yudanegara, Aditya; Saputera, Denny; Muttaqin, Rizqi
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1021

Abstract

Research Aims: The aim of this research is to explore the role and importance of Search Engine Optimization in the context of digital marketing and to analyze its implementation in the banking sector in Indonesia. This research aims to understand how SEO can improve visibility, credibility, and customer acquisition for banks and to provide insights into the factors that influence the effectiveness of SEO strategies in an ever-changing digital environment. Design/methodology/approach: The methodology in this research employs an exploratory qualitative approach. The data source consists of secondary data utilizing the SEO model on well-known banks in Indonesia. The analysis technique in this study utilizes the Miles & Huberman model, which involves the stages of Data Reduction, Data Display, and Conclusion Drawing or Verification.  Research Findings: focusing on SEO Bank Central Asia Tbk stands   out with a strong content strategy on Twitter, while Bank Mandiri Persero Tbk and Bank Rakyat Indonesia Persero Tbk prefer WhatsApp Web for direct customer communication. The use of WhatsApp Web by these banks demonstrates effectiveness in direct communication. Social traffic analysis also indicates differing strategies, with BCA focusing more on Twitter, while Bank Mandiri and BRI are more dominant on WhatsApp Web. Overall, the study shows that these banks have effectively adopted digital strategies, with SEO implementation successfully increasing their online visibility, expanding market reach, and strengthening brand image among consumers. Theoretical Contribution/Originality: This analysis provides deep insights into digital marketing strategies and the use of Search Engine Optimization (SEO) in the Indonesian banking sector. The findings offer a better understanding of the different approaches taken by leading banks such as BCA, Bank Mandiri, and BRI in leveraging online platforms to reach customers and expand their market reach. Theoretical implications of this analysis can provide a foundation for further research in the field of digital marketing and best practices in implementing SEO in the banking industry context. Keywords: Digital Marketing, Search Engine Optimization, Banking in Indonesia
Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs Munawar, Fansuri; Kaniawati, Keni; Handayani, Rini; Sukma, Andhi; Yudanegara, Aditya; Wiludjeng SP, Sri
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri (UIN) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.11124

Abstract

Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business sustainability in small manufacturing firms.Method — The research employs a quantitative approach, gathering primary data from 110 owners and managers of small manufacturing firms in Bandung, Indonesia. Structural Equation Modeling (SEM) is utilized to analyze the relationships between managerial and environmental drivers, eco-innovation practices, and business sustainability. The data was analyzed using the Partial Least Squares (PLS) method via SmartPLS 3.0 software.Result — The study's findings demonstrate that both managerial drivers (such as eco-commitment, eco-efficiency, and eco-capability) and environmental drivers (including eco-consumer demand, eco-regulation, and eco-competition) have a significant positive impact on the adoption of eco-innovation practices. These eco-innovation practices, in turn, significantly contribute to enhancing business sustainability. This underscores the importance of integrating sustainable practices into business operations and proactively responding to environmental pressures to achieve long-term competitive advantage.Novelty — This research offers new insights by focusing on small manufacturing firms in an emerging market—a context that has been relatively underexplored in existing literature. Unlike previous studies that mainly target large enterprises or developed markets, this study highlights the critical role of eco-innovation in promoting sustainability within small firms in Indonesia. Moreover, it distinguishes the unique impacts of both managerial and environmental drivers, providing a more comprehensive understanding of the factors that motivate the adoption of eco-innovation practices in small enterprises.
Analisis Kesesuaian Individu-Organisasi Dan Budaya Kerja Dalam Mengurangi Keinginan Berpindah Karyawan Generasi Z Di Lokasi Pertambangan Wahyuniati, Feny; Yudanegara, Aditya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5687

Abstract

Tujuan penelitian ini yaitu sebagai analisis dan mengetahui bagaimana kesesuaian antara individu dan organisasi (person-organization) serta budaya kerja yang mendukung dapat mengurangi keinginan berpindah (turnover intention) karyawan Generasi Z di sektor pertambangan. Pada penelitian ini metode regresi berganda digunakan. Data dikumpulkan melalui survei yang melibatkan karyawan Generasi Z di berbagai perusahaan pertambangan. Variabel independen dalam penelitian ini adalah kesesuaian individu-organisasi dan budaya kerja, sementara variabel dependen adalah keinginan berpindah. Analisis regresi berganda digunakan untuk menentukan pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa baik kesesuaian individu-organisasi maupun budaya kerja yang mendukung secara signifikan mempengaruhi penurunan keinginan berpindah karyawan Generasi Z. Budaya Kerja memiliki pengaruh signifikan dan negatif terhadap Niat Berpindah, sedangkan Kesesuaian Individu-Organisasi tidak memiliki pengaruh signifikan. Temuan ini menunjukkan pentingnya perusahaan pertambangan dalam menciptakan lingkungan kerja yang sesuai dengan nilai dan kebutuhan karyawan untuk meningkatkan retensi karyawan Generasi Z.  
Co-Authors Fansuri Munawar Keni Kaniawati Muttaqin, Rizqi Rini Handayani Saputera, Denny Sri Wiludjeng SP, Sri Sukma, Andhi Sunu Puguh Hayu Triono Wahyuniati, Feny