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All Journal JURNAL MANAJEMEN Research In Management and Accounting (RIMA)
Poernomo, Tri Tjahjo
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Economics, Econometrics & Finance Social Sciences Other

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THE IMPACT OF BRAND TRUST TOWARD LOYALITY CUSTOMER PERTALITE IN DEPO PERTAMINA MOJOKERTO Poernomo, Tri Tjahjo
RIMA - Research In Management and Accounting Vol 3, No 2 (2020): December
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3051

Abstract

This study aims to analyze the effect of the viability (dov) and imtentonality (doi) dimensions on customer loyalty. The research sample consisted of 43 permanent pertalite participants who made repeat purchases at DEPO PERTAMINA Prajurit Kulon, Mojokerto, through the accidental sampling method approach (Cooper & Emory, 1995). It is concluded that H1 of research: the truth is accepted, H2 of research: the truth is accepted. Where loyalty is a manifestation of the moral it is positive shown by consumers to their retailers, in line with the opinion (Autry et al. 2007). The research model is quite accurate in predicting the linear influence of brand trust (dov & doi) on customer loyalty, representing 43 permanent participants who made intention purchases.
THE ANALYSIS OF ATTITUDE STRUCTURE DIFFERENCES (COGNITIVE, AFECTIVE, CONATIVE) INTAKO’ CONSUMERS, TANGGULANGIN SIDOARJO Setyadarma, Bambang; Poernomo, Tri Tjahjo
RIMA - Research In Management and Accounting Vol 3, No 2 (2020): December
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3052

Abstract

The research objective in this research article aim to understand and examine more deeply the relevance of these consumer attitudes as a basic concept to satisfy the various needs of a consumer in an integrated and organized manner in the field. The research sampling used a cluster sampling approach (Cooper & Emory, 1995), divided into 3 clusters: cognitive cluster (25 participants), affective cluster (25 participants), conative cluster (25 participants) as regular consumers of INTAKO products Tanggulangin, Sidoarjo. The research hypothesis can be accepted factually. Based on the grouping of the three components of attitude above, the writer can conclude that it is the cognitive component that plays a greater role in consumers when they want to make a purchase decision for a product or service. This reality has closed relevance to social phenomena that are generally accepted in various circles of society.
Stimuli pengaruh brand ambassador terhadap purchase intention melalui mediasi consumer satisfaction Poernomo, Tri Tjahjo
JURNAL MANAJEMEN Vol 13, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i3.10067

Abstract

Artikel penelitian ini, bertujuan mengidentifikasi keempirisan stimuli pengaruh duta merek terhadap minat beli konsumen melalui mediasi pembentukan nilai-nilai kepuasan pelanggan di lotte mart dewasa ini. Artikel penelitian ini bersifat inferensial statistika (mengidentifikasi kempirisan hipotesis observasi secara faktual). Aktivitas penelitian dilaksanakan pada bulan pebruari 2021 di lokasi lotte mart, Waru Sidoarjo. Subyek penelitian dalam artikel ini terdiri dari keseluruhan pelanggan tetap lotte mart.  Metode penyamplingan responden dilakukan melalui pendekatan sampel penilaian terhadap 60 partisipan penggiat belanja di lotte mart. Identifikasi instrument penelitian dilakukan melalui bantuan media kuesioner observasi. Keseluruhan elemen duta merek (truthwothness, attractiveness, expertise) berpengaruh positip terhadap minat beli melalui mediasi kepuasan pelanggan. Aktivitas pembelian kembali akan terwujud jika pelanggan merasa puas secara optimal melalui proses rangsangan pemasaran yang berkelanjutan dalam jangka panjang.  
Co-Authors Bambang Setyadarma, Bambang