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All Journal Jurnal Doktor Manajemen (JDM) Ilomata International Journal of Social Science
Andri Meiriki
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Digital Marketing Pada Usaha Mikto Kecil dan Menengah (UMKM) di Kota Tangerang Selatan Siti Rozinah; Andri Meiriki
Jurnal Doktor Manajemen (JDM) Vol 3, No 2 (2020): SEPTEMBER 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i2.10573

Abstract

Micro, Small and Medium Enterprises (UMKM) have an important role in the pace of Indonesia's economy, especially in job creation and household empowerment that supports household income. The existence of UMKM  is expected to be able to spur the economy amid the current economic slowdown. Utilization of the concept of marketing based on digital technology (digital marketing) provides hope for UMKM to develop into a center of economic strength. The development of digital technology enables UMKM to market their products online and conduct transactions through the online banking system as well. This study aims to see whether the implementation of digital marketing can have an influence on the sales volume of UMKM industry results, as well as to find out whether the use of digital marketing has a large influence on the development of UMKM businesses in South Tangerang City. This research was conducted with a qualitative research method to look deeper into the influence of the use of digital marketing in the development of UMKM businesses in the eyes of UMKM managers in South Tangerang City. The results showed that the use of digital marketing can increase UMKM  sales by 30-50 percent, and digital marketing is able to expand their market share and at the same time reduce the promotional costs they incur, as well as being able to shorten the distance of UMKM interaction with their consumers
An Analysis of Sellers’ Social Capital at Kota Teluk Kuantan Traditional Market Andri Meiriki; Rika Ramadhanti
Ilomata International Journal of Social Science Vol 1 No 4 (2020): October 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.296 KB) | DOI: 10.52728/ijss.v1i4.150

Abstract

The present study was aimed at: (1) finding out and understanding the forms of social capital presenting among sellers at Kota Teluk Kuantan Traditional Market; (2) Analyzing the social capital within the interaction and transaction process among the sellers at Kota Teluk Kuantan Traditional Market. The present study was conducted at Kota Teluk Kuantan traditional market, Kuantan Singingi Regency, Riau. To this end, descriptive qualitative method was applied. This study revealed that: (1) Social capital established in Kota Teluk Kuantan traditional market comprised networks, social norms, trust from each market actors, (2) the trading culture makes the sellers adjust themselves to the relationship and social interactions that occur in the market. (3) The presence of social capital in the market reflects a significant role in promoting the sustainability of the traditional market in the midst of the continuous development of social and economic life in Teluk Kuantan.
Co-Authors Rika Ramadhanti Siti Rozinah