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Relevansi penggunaan dangdut sebagai media efektif pengumpul massa kampanye pada pemilihan umum 2019 Madonna, Metha; Dillah, Arya
Jurnal Komunikasi Profesional Vol 4 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract: The Presidential Election event in 2019 actually becomes a reflection of the establishment of the nation in democracy. General Election (Election) is the beginning of laying the foundation of the nation's democracy. Various campaign strategies are pursued by the success team, political parties and sympathizers of the Election contestants, including using dangdut music as an attraction for community gatherers (the masses).There is no accurate calculation about the mass of the campaign that gathered due to the appeal of dangdut with votes. But in fact the Golongan Karya (Golkar) is the party that first used dangdut in 1971 to be used as a campaign weapon. At that time Rhoma Irama, known as the King of Dangdut, attracted the attention of the masses. In 1977 Rhoma Irama succeeded in making the Partai Persatuan Pembangunan (PPP) defeat Golkar's dominance in Jakarta and Aceh.Result: music as a campaign media is very dominant as a means of entertainment and propaganda as well as attracting the masses in campaign. The use of dangdut as an effective media, mass campaign collectors show that it is still very relevant because people still like to watch dangdut directly despite political speeches. Even the two candidates for the Presidential Candidate (Capres) also used the dangdut and the most popular song to be used as the theme song as an identification song for the contestants.The results of interviews and data mining of key informants and informants from the 2019 presidential election success team, admitted that the use of dangdut music is still very relevant and strategic to gather the public to be moved consciously or unconsciously to attend a campaign activity. Dangdut music is also considered to be segmented or targeted specifically at certain layers of society, especially dangdut fans.Methodology: Descriptive qualitative quantitative paradigm research was carried out through surveys with direct observations in the field, the distribution of questionnaires was strengthened by interviews with mass of campaign participants as well as a number of informants such as political party figures, observers of political communication and people related to politics.Keywords: Relevance, Dangdut Music, Election Campaign

LITERASI PEMANFAATAN GADGET PADA MASA PANDEMI DI RT 03/RW 01 KELURAHAN KALIABANG TENGAH KOTA BEKASI Harahap, Hamida Syari; Sovianti, Rina; Madonna, Metha; Harahap, Arifin S.
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 02 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i2.3969

Situasi pandemi akabat covid 19 telah banyak memberikan perubahan pada aktifitas dan pola hidup manusia. Kesiapan untuk menerima situasi tersebut memang tidak mudah. Beradaptasi merupakan jawaban terbaik untuk situasi tersebut. Beradaptasi terhadap pemanfaatan gadgetdalam berbagai aktifitasdiharapkan jadi solusi terutama pada sektor pendidikan dan perekonomian. Kelurahan Kaliabang Tengah khususnya RT 03/RW 01 merupakan salah satu wilayah kegiatan pengabadian masyarakat yang kami laksanakan dengan tema Literasi pemanfaatan gadget pada situasi pandemi. Aktifitas perekonomian di wilayah ini kebanyakan berdagang. Kegiatan ini diharapkan dapat memberikan pengetahuan warga dan diharapkan mengadopsi pengetahuan tersebut. Berdasarkan observasi diperoleh dua kategori adopter yaitulate majority dan laggard. Usaha yang dilakukan pada kelompok ini adalah memberikan contoh konkrit keuntungan yang diperoleh dari pemanfaatan gadget dalam meningkatkan penjualan yaitu tidak dibatasi oleh ruang dan waktu, lebih menhemat tenaga dan tidak memerlukan tempat sehingga lebih hemat biaya dan juga dapan menjual berbagai jenisproduk. Kata kunci: Pandemi, gadget, adopter

Relevansi penggunaan dangdut sebagai media efektif pengumpul massa kampanye pada pemilihan umum 2019 Madonna, Metha; Dillah, Arya
Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract: The Presidential Election event in 2019 actually becomes a reflection of the establishment of the nation in democracy. General Election (Election) is the beginning of laying the foundation of the nation's democracy. Various campaign strategies are pursued by the success team, political parties and sympathizers of the Election contestants, including using dangdut music as an attraction for community gatherers (the masses).There is no accurate calculation about the mass of the campaign that gathered due to the appeal of dangdut with votes. But in fact the Golongan Karya (Golkar) is the party that first used dangdut in 1971 to be used as a campaign weapon. At that time Rhoma Irama, known as the King of Dangdut, attracted the attention of the masses. In 1977 Rhoma Irama succeeded in making the Partai Persatuan Pembangunan (PPP) defeat Golkar's dominance in Jakarta and Aceh.Result: music as a campaign media is very dominant as a means of entertainment and propaganda as well as attracting the masses in campaign. The use of dangdut as an effective media, mass campaign collectors show that it is still very relevant because people still like to watch dangdut directly despite political speeches. Even the two candidates for the Presidential Candidate (Capres) also used the dangdut and the most popular song to be used as the theme song as an identification song for the contestants.The results of interviews and data mining of key informants and informants from the 2019 presidential election success team, admitted that the use of dangdut music is still very relevant and strategic to gather the public to be moved consciously or unconsciously to attend a campaign activity. Dangdut music is also considered to be segmented or targeted specifically at certain layers of society, especially dangdut fans.Methodology: Descriptive qualitative quantitative paradigm research was carried out through surveys with direct observations in the field, the distribution of questionnaires was strengthened by interviews with mass of campaign participants as well as a number of informants such as political party figures, observers of political communication and people related to politics.Keywords: Relevance, Dangdut Music, Election Campaign

PENDAMPINGAN GURU SMK ANANDA BEKASI UNTUK MELAKUKAN PENYULUHAN ANTI BULLYING KEPADA PESERTA DIDIK Madonna, Metha; Novrian, Novrian; Reza, Fikri
Bengawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Politeknik Indonusa Surakarta

Abstrak : Kasus perundungan atau bullying pada kalangan remaja, khususnya pelajar terus meningkat beberapa tahun terakhir. KPAI mencatat hingga akhir 2021 terjadi 17 kasus yang melibatkan peserta didik dan pendidik. Hal ini menunjukkan situasi kritis memprihatinkan. Permasalahan bullying terus merebak karena bukan lagi tindakan yang bersifat insidentil dalam bentuk aksi agresif mengintimidasi bahkan menyakiti secara fisik tapi juga menyerang kejiwaan korbannya, hingga berujung kematian. Faktanya bullying menjelma seperti penyakit menular dan jadi kejahatan massal serta dapat terjadi kepada semua orang, pada berbagai tingkatan atau jenjang pendidikan, namun bullying dapat dihentikan. Selanjutnya guna menekan terjadinya kasus bullying di sekolah maka perlu partisipasi para guru untuk melakukan penyuluhan sekaligus penanganan bila telah tejadi perundungan. Guru perlu dibekali pengetahuan mengenai metode dan teknik berkomunikasi serta kecakapan memberikan penyuluhan anti bullying kepada peserta didik. Sebagai wujud kepedulian terhadap tumbuh kembang generasi remaja yang sehat fisik maupun mental, maka FIKOM Universitas Bhayangkara Jakarta Raya menyelenggarakan pendampingan bagi para pendidik, tenaga kependidikan serta pengurus OSIS SMK Ananda Bekasi untuk meningkatkan komunikasi dan penyuluhan anti bullying kepada peserta didik. Tujuan kegiatan: Pengabdian Kepada Masyarakat (PKM) yang bekerjasama dengan KPAID Bekasi yaitu menggencarkan penyebaran informasi, sosialisasi sekaligus kemampuan para guru agar dapat mendeteksi dini terjadinya perundungan di lingkungan sekolah. Metode pelaksanan: (1) Pelatihan berupa penyampaian literasi, edukasi dan diskusi tentang bullying, Kekerasan Dalam Rumah Tangga (KDRT) serta peran pendidik sebagai orangtua di sekolah. (2) Pendampingan berupa konsultasi, pengadaan literasi sebagai pedoman atau standar operasional prosedur manakala terjadi kasus perundungan. Kata Kunci: Pendampingan, penyuluhan, bullying, guru SMK

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