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All Journal Jurnal Sinergitas PkM & CSR Jurnal Manajemen Perhotelan dan Pariwisata
Armielia, Adestya Ayu
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Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Journal : Jurnal Manajemen Perhotelan dan Pariwisata

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PENGARUH KREDIBILITAS VLOGGER YOUTUBE TERHADAP KESADARAN DESTINASI WISATA DAN KEINGINAN BERWISATA PENONTON INDONESIA Armielia, Adestya Ayu; Triutama, Oqke Prawira; Nindita, Shafira
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.60168

Abstract

Penelitian ini adalah mengenai dampak vlogger pariwisata Youtube terhadap kesadaran tujuan wisata dan niat beli di Indonesia, khususnya mengenai kredibilitas vlogger, kepada pelanggan. Kerangka yang diusulkan berpendapat bahwa kredibilitas sub-dimensi seperti daya tarik, kepercayaan dan keahlian memiliki dampak yang signifikan terhadap kesadaran destinasi dan niat pembelian. Temuan empiris berdasarkan 350 pelanggan vlog perjalanan dan pariwisata Youtube berusia antara 12-42 tahun mengungkapkan bahwa daya tarik vlogger, kepercayaan kepada vlogger, dan keahlian vlogger secara signifikan meningkatkan kesadaran tujuan wisata dan niat beli mereka. Penelitian ini diharapkan memberikan kontribusi untuk literatur pemasaran dan bukti tambahan mengenai bagaimana influencer media sosial seperti vlogger youtube dapat secara efektif membantu industri pariwisata dan kementerian pariwisata untuk meningkatkan kesadaran tujuan wisata dan meningkatkan niat beli konsumen.
Analisa Persepsi Risiko terhadap Niat Wisata dan Persyaratan Tes Covid-19 di Indonesia Pranindyasari, Chelsia; Siswomihardjo, Sari Winahjoe; Armielia, Adestya Ayu
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.60244

Abstract

The global pandemic of Covid-19, including Indonesia, impacted limited mobility and caused several industrial sectors crises. Industries with direct contact have an enormous impact, such as tourism, which has suffered losses due to a decrease in foreign tourists. The disadvantages can be overcome by developing the intention to visit domestic tourists. This study was conducted to analyze the willingness to pay for travel requirements in Indonesia and the impact of the perceived risk of traveling on travel intentions used Theory Planned Behavior (TPB). Structural equation modeling was used on seven hypotheses measured by 246 respondents. The results of this study indicate that the intention to travel is influenced by the willingness to pay for travel requirements through three variables the perception of risk, positive travel attitudes and perceived behavioral control. This study advises the government to increase health consciousness and the importance of Covid-19 tests to reduce the spread. The tourism industry can provide promotions by showing trust and low risk that the trip will be fun, positive, and accessible
Co-Authors Alfian, Erwin Annas, Mohammad Iswariyadi, Arief Nindita, Shafira Pranindyasari, Chelsia Prawira, Oqke Siswomihardjo, Sari Winahjoe Triutama, Oqke Prawira