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All Journal IMAGE ACTIVE: Journal of Physical Education, Sport, Health and Recreation Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis
Annas, Mohammad
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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THE EFFECT OF BRAND ELEMENT CRITERIA AND BRAND IMAGE OF PRIVATE LABEL PRODUCTS ON STORE IMAGE AND ITS IMPLICATIONS ON CUSTOMER LOYALTY Annas, Mohammad; Pramudito, Eko Sigit
IMAGE : Jurnal Riset Manajemen Vol 10, No 1 (2021): IMAGE : Jurnal Riset Manajemen, April 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i1.32309

Abstract

This study aims to analyze the effects and aspects of store images and customers loyalty. Independent variable in this research is criteria of brand element and brand image, and dependent variables are store image and customer loyalty. This research were using questionnaires collected from 302 respondents who buy products with private label brand on their shopping baskets during Pandemic Covid-19 period. The result showed that brand element criteria had significant effect on store image and the same as brand image gave significant effect on store image, and store image significantly affect the customer loyalty. The conclusion derived from this study was to keep the private brand element criteria on the sight of customer side, maintain its good image because the brand effecting also the store image where the private label brand sold. Reinforcing store image periodically to maintain its customer loyalty should be done periodically and frequently. Keywords: Private label;Private Brand;Brand Element;Brand Image;Store Image
PENGEMBANGAN MODEL KOMUNIKASI BERBASIS NETWORK SOCIETY DAN MOBILE CONTENT MANAGEMENT DALAM MODEL PEMBELAJARAN DAN IMPLIKASINYA PADA GEN Z DEVELOPMENT INDEX DI JAWA BARAT Ahmad, Gofur; Annas, Mohammad
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 2 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.381 KB) | DOI: 10.24853/pk.3.2.81-90

Abstract

Penelitian  ini bertujuan  untuk  mengetahui  korelasi dan pengaruh jejaring sosial,   manajemen konten  gawai terhadap  perkembangan  kualitas  generasi  Z  di  tiga  wilayah  Propinsi  Jawa  Barat  bagian  selatan  yaitu Kabupaten Bogor, Kota Banjar dan Kabupaten Cianjur. Metode campuran kualitatif dan kuantitatif dilakukan untuk memperoleh gambaran awal dari proses pembelajaran model konvensional yang selama ini diterapkan, termasuk  di  dalamnya  mengeksplorasi  kesiapan  teknologi  dan  infrastruktur  obyek  penelitian,  pre  test,  post test serta pemanfaatan rubrik ke dalam sampel kontrol dan bebas. Metode kuantitatif dengan jumlah sampel data  diolah sebanyak 306 dilakukan untuk  mendapatkan data  kemudian diolah dengan  software  SmartPLS. Hasil  penelitian  menunjukan  bahwa  pemanfaatan  teknologi  informasi  sebagai  sarana  pendukung pembelajaran masih sangat dibatasi oleh pola pikir bahwa gawai dianggap lebih sebagai  a distractive factor dan bukan a supporting factor bagi proses pembelajaran. Model pembelajaran interactive dan collaborative learning  minim  dilakukan,  meskipun  cara  tersebut  dianggap  paling  sesuai  untuk  siswa  dengan  tingkat pendidikan setara sekolah Menengah/Tsnawiyah, yang bergenre Z. Kata kunci: komunikasi jejaring sosial, manajemen konten, index generasi Z 
Pengembangan Model Komunikasi Berbasis Network Society dan Mobile Content Management Dalam Model Pembelajaran dan Implikasinya Pada Gen Z Development Index di Jawa Barat Ahmad, Gofur; Annas, Mohammad
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 2 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.3.2.%p

Abstract

This research aims to determine the correlation and influence of social networking, gadget content management on the development of quality generation Z in the three regions of the southern part of West Java Province, namely Bogor Regency, Banjar City and Cianjur Regency. Mixed qualitative and quantitative methods are carried out to obtain an initial overview of the conventional model learning process that has been applied, including exploring the readiness of technology and research object infrastructure, pre-test, post-test and the use of rubrics into control and free samples. Quantitative methods with the number of data samples processed as many as 306 performed to get the data then processed with SmartPLS software. The results showed that the use of information technology as a means of supporting learning is still very limited by the mindset that the device is considered more as a distractive factor and not a supporting factor for the learning process. The interactive learning and collaborative learning models are minimal, even though this method is considered most suitable for students with an equivalent level of secondary/ Tsanawiyah which are called generation Z. Keywords: komunikasi jejaring sosial, manajemen konten, index generasi Z
Tracer Study of Graduates of PJKR UNNES on Teacher Competence in the Field of Physical Education Pramono, Harry; Kusuma, Donny Wira Yudha; Hartono, Mugiyo; Annas, Mohammad; S, Adi; Wijayanti, Dwi Gansar Santi
ACTIVE: Journal of Physical Education, Sport, Health and Recreation Vol 12 No 1 (2023)
Publisher : Department of Physical Education, Sport, Health and Recreation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/active.v12i1.66341

Abstract

Alumni is a means of promotion and curriculum development of a study program. Based on this background problem, this research focuses on finding data on graduates or alumni through tracer studies. The research design uses qualitative research. The population in this study were all graduates of the Department of Physical Education, Health and Recreation (PJKR) Semarang State University. The data collection method used by researchers is: a graduate tracer study system is carried out online through the development of an "alumni portal" which contains alumni respirators and databases that can be accessed online. The analytical method used to analyze the data obtained in this study are as follows: (a) Univariate analysis or single frequency analysis is intended to analyze only one variable that you want to know, for example the waiting period for graduates to get a job (b) bivariate analysis is intended to provide an explanation regarding the relationship between one variable and another, for example the suitability between lecture material and competency in employment, and (c) multivariate analysis is used to determine various variables, from the simplest to the most complex.
Co-Authors Adi S Ahmad, Gofur Harry Pramono, Harry Kusuma, Donny Wira Yudha Mugi Hartono Pramudito, Eko Sigit Santi Wijayanti, Dwi Gansar