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All Journal PRoMEDIA JOURNAL OF BUSINESS STUDIES Jurnal Kajian Komunikasi dan Pembangunan Daerah KAMI MENGABDI
Yanis, Fauziah
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Humanities Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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ANALYSIS OF THE CONTENT CAMEO PROJECT YOUTUBE VIDEO IN SUPPORTING ANTI BULLYING CAMPAIGN Yanis, Fauziah
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 9 No. 1 (2021): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.975 KB) | DOI: 10.33592/dk.v9i1.858

Abstract

The development of communication technology which is increasingly advancing is shown by the emergence of social media such as Youtube, which is considered a platform that can be used as a means of gaining economic benefits as well as a means of communication in conveying aspirations. The Cameo Project Youtube account in its content entitled "Small Talks That Make You Heartbroken" contains videos that can be related to the association of today's congregants who pay less attention to their communication patterns, so that sometimes consciously or unconsciously hurt the feelings of someone they communicate with. This study focuses on how the contents of the anti-bullying campaign message in the video content delivered by the Cameo Project using the content analysis method. The theory used in this research is social media theory and bullying theory. This study aims to clearly determine the meaning conveyed in the video. The results showed that if the bullying was carried out continuously it would result in conflict within the bully victim, if the victim could not survive against his inner turmoil, there would be bad suggestions for himself which caused the bullying victim to experience interpersonal conflict. In the video that has been analyzed by researchers, it shows that the bullying in the video as a whole is 100% verbal communication. Key words: Content Analysis, Bullying, Youtube Video.
Pengaruh Kemudahan Informasi Dan Social Media Marketing Terhadap Keputusan Pembelian Online Di Lazada Dengan Kepuasan Pelanggan Sebagai Pemoderasi Yanis, Fauziah; Kamaruddin, Muhammad Junaid; Sanusi, Yasril Fadlitama
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6838

Abstract

This study aims to test and analyze the influence of ease of information and social media marketing on purchasing decisions and put customer satisfaction as moderation. The sample in this study was 152 respondents, who were people and students at various universities. The scope of the number of respondents is based on the approach used by Hair. Data collection techniques use simple random sampling by spreading research questionnaires in the form of google from then spread to social media. The data processing method in this study used Smart PLS (Partial Least Square) software which was used to test hypotheses. The results showed that the ease of information has proven to have a positive and significant effect on purchasing decisions, customer satisfaction has proven to have a positive and significant effect on purchasing decisions social media marketing has proven to have a positive and significant influence on purchasing decisions, customer satisfaction has proven to have a significant effect and can moderate the influence of ease of information on purchasing decisions, and customer satisfaction has proven to have a significant effect and can moderate the influence of social media marketing on purchasing decisions. recommend to the public and students if you want to increase customer satisfaction, it is recommended to be able to further improve social media marketing and ease of information, Because some respondents to this study stated that in increasing purchasing decisions, people and students must be able to maintain the ease of information and social media marketing properly in order to improve purchasing decisions. Students are also expected to maintain the ease of good information, so that the public and students can improve purchasing decisionsKeywords:  Ease of Information, Social Media Marketing, Purchasing Decisions, Customer Satisfaction 
Sosialisasi Sistem Perawatan Mesin Diesel pada Perahu Nelayan Di Desa Pantai Sederhana Muara Gembong Kabupaten Bekasi Tono, Marvin Tris; Kamaruddin, Muhammad Junaid; Muliadi, Jemie; Arwanto, Arwanto; Yanis, Fauziah
KAMI MENGABDI Vol 3, No 2 (2023): KAMI MENGABDI
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/km.v3i2.7152

Abstract

Tentang sistem perawatan mesin diesel perahu desa pantai sederhana muaragembong bekasi
STRATEGI BRAND AMBASSADOR ONLINE SHOP “SHOPPEE” DALAM MENINGKATKAN PENJUALAN Yanis, Fauziah
JOURNAL OF BUSINESS STUDIES Vol 5, No 2 (2020): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Shopee  merupakan  bagian dari e-business  dan  e-commerce  yang  saat  ini sedang naik daun, ini dikarenakan pemanfaatan teknologi sistem informasi yang baik dan mengikuti zaman sehingga mampu bersaing dalam dunia bisnis. Shopee melancarkan strategi dalam merebut pasar selain dengan memberikan tawaran yang menarik bagi pengguna agar dapat berbelanja online di platformnya juga strategi menggunakan brand ambassador sebagai daya tarik pembeli dalam meningkatkan penjualan. Brand ambassador atau corporate ambassador adalah orang yang disewa oleh suatu organisasi atau perusahaan untuk mewakili suatu merek secara positif dan dengan demikian membantu meningkatkan kesadaran dan penjualan merek. Tulisan ini bertujuan untuk meneliti strategi brand ambassador yang dipergunakan online shop Shopee dalam meningkatkan penjualan. Metode yang dipergunakan adalah kualitatif. Hasil dan pembahasan dalam penelitian adalah Strategi penggunaan brand ambassador yang dilakukan online shop Shopee dalam meningkatkan penjualan dapat ditunjukan dengan kenaikan volume penjualan dari tahun ke tahun. Jumlah pengunjung Shopee juga menjadi ukuran meningkatnya jumlah penjualan, dimana selama dua kuartal pertama tahun 2020 ini. Shopee Indonesia mencatatkan pertumbuhan jumlah transaksi yang signifikan sepanjang kuartal II pada tahun 2020 dibandingkan dengan tahun lalu yaitu mendapatkan sebanyak 71,5 juta kunjungan selama kuartal I-2020. Dan telah terjadi jumlah transaksi lebih dari 260 juta transaksi selama kuartal II-2020. Jika dirata-rata dalam sehari, Shopee mencatatkan lebih dari 2,8 juta transaksi, meningkat lebih dari 130% dari periode sama tahun lalu. Secara signifikan peningkatan penjualan disebabkan strategi Shoppee dalam menggunakan brand ambassador.
Co-Authors Arwanto, Arwanto Kamaruddin, Muhammad Junaid Muliadi, Jemie Sanusi, Yasril Fadlitama Tono, Marvin Tris