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All Journal Al-Iktisab: Journal of Islamic Economic Law Jurnal Pengabdian Masyarakat Nusantara
Fahmi, Annas Syams Rizal
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Al-Iktisab: Journal of Islamic Economic Law

 1 
Regional Promotion and Halal Tourism E-Marketing of Tourism Visiting Motives in Yogyakarta Safira, Raja Ela; Rahmanto, Dhidhin Noer Ady; Fahmi, Annas Syams Rizal
AL- IKTISAB Journal of Islamic Economic Law Vol 2 No 2 (2018)
Publisher : University of Darusssalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/al-iktisab.v2i2.3899

Abstract

This research was conducted to find out how the influence of Halal Tourism Promotion Based on E-Marketing Against Tourist Visits in Yogyakarta. Promotion is an important thing that needs to be done and considered in attracting tourists. In this millennial era technology is developing very rapidly, so many activities are carried out using technology. Thus the use of E-Marketing is considered suitable for increasing tourists. The testing method is to use multiple linear regression method with moderating variables to show the results of the study of the influence of Halal Tourism Promotion Based on E-Marketing Against Tourist Visits in Yogyakarta. Data collection techniques used were questionnaires and observations. From the results of this study it was found that the use of E-Markenting can increase wisatawan's interest in visiting halal tourism in Yogyakarta. At first when using regional promotions only gained 7% and when using E-Marketing increased to 67%.
Analysis of Sharia Law in The Management of Sales at Gas Station Mini Pertalite (Case Study in Mlarak Small Public Gas Stations) Fahmi, Annas Syams Rizal; Retnowati, May Shinta; Anwar, Emha Afifudzaki
AL- IKTISAB Journal of Islamic Economic Law Vol 2 No 2 (2018)
Publisher : University of Darusssalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/al-iktisab.v2i2.3902

Abstract

Opportunities to sell Fuel (BBM), especially pertalite in Mlarak sub-district, are getting easier and faster with the help of new machines distributed to several corners of the village. Similar to General Gas stations, sales are made using dispenser machines, the amount of volume and price are clearly exposed on the display boards. However, there are still acts of some persons in Small Gas Station that do not heed the Islamic norms in sales, ie do not sell fuel oil does not match the dosage that should be. Though the right dose that has been agreed in the contract is a legal requirement for selling and buying, so the sale is included in the category of gharar. From the results of this study, it can be concluded that there is still a mini gas station in Mlarak sub-district that cheats the actual dosage, this indicates the practice of Trading contains elements of gharar and haram law in Islam, because it harms the consumer. With this research, it is expected to make the society especially the seller of Pertalite at Small Gas Station aware of the form of Trading they do, because every relationship with human not only to seek personal gain, but also to bring benefit and goodness to others.
Potential of Sharia Financial Institutions in Supporting Indonesia's Economic Growth Fahmi, Annas Syams Rizal
AL- IKTISAB Journal of Islamic Economic Law Vol 3 No 1 (2019)
Publisher : University of Darusssalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/al-iktisab.v3i1.3906

Abstract

Basically, Islamic financial institutions have existed since the time of the Prophet SAW, but their development and inauguration have been initiated today. The existence of this institution is intended to restore the community's economic system to what has been regulated by religion with all its orders and prohibitions. The type of development is increasingly becoming an alternative to every conventional economic transaction. Islamic financial institutions in the community's view are positive enough to avoid conventional economic systems, but there are also those who think negatively due to cases experienced by a number of Islamic financial institutions. The potential possessed by Islamic finance institutions is quite large both from macro and micro economies, especially for national development through poverty reduction and gap reduction.
SWOT Analysis of Marketing Strategies on Services in Islamic Financial Institutions (Case Study at KJKS (Sharia Financial Services Cooperative) BMT La Tansa Gontor Ponorogo) Fahmi, Annas Syams Rizal; Muqorobin, Ahmad
AL- IKTISAB Journal of Islamic Economic Law Vol 4 No 2 (2020)
Publisher : University of Darusssalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/al-iktisab.v4i2.5396

Abstract

Service is a form of marketing strategy in a company. In this case, many conventional financial institutions and Islamic financial institutions are competing in improving the quality of service to be provided to customers and potential customers. BMT La Tansa Gontor is one of the sharia financial institutions under the Sharia Financial Services Cooperative (KJKS) that try to give a solution on community's economic difficulties with the values of Islam by publishing murabahah financing products. In this study, the author will discuss how the marketing strategies that have been carried out by BMT La Tansa Gontor in terms of service. This research will use the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to find the extent of the services provided by BMT La Tansa and will provide conclusions about what BMT La Tansa should do after this research is complete. Marketing strategy that have been carried out by BMT La Tansa Gontor for customers is by giving services that have Gontor characteristics and characteristics namely, friendly service, comfortable communication based on kinship, the mechanism process in product purchasing procedures that is very comfortable to make customers loyal to BMT La Tansa Gontor, the staff's persuasive method apart from being young but also with a good appearance is its own attraction. The results of analysis and observation using SWOT, the researcher concluded that BMT La Tansa Gontor has some weaknesses, one of the factors were the lack of structured regeneration so that the pattern of value transformation and learning from seniors to juniors experienced difficulties and researchers could provide input that the strategy marketing that must be done by the BMT La Tansa Gontor in service to customers is to use SO (Strength-Oppoturnity) combined with ST (Strength-Threath) which is to take advantage of opportunities with existing strengths to be able to face threats from outside parties.
Co-Authors Ahmad Muqorobin Anwar, Emha Afifudzaki Asep Budiman Badriatin, Tine Dhidhin Noer Ady Rahmanto Kurniawan, Dian Kurniawati, Ane Lucky Radi Rinandiyana Mulyani, Elis Listiana Paturochman, Iwan Ridwan Retnowati, May Shinta Safira, Raja Ela