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All Journal JURNAL PUNDI Jurnal Manajemen Universitas Bung Hatta Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Aziz, Nazaruddin
Sekolah Tinggi Ilmu Ekonomi KBP
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JURNAL PUNDI

 1 
MINAT BELI KONSUMEN TOKO SEPATU BATA DIPASAR RAYA PADANG DILIHAT DARI SIKAP DAN IKLAN Yuli Priyanti; Febsri Susanti; Nazaruddin Aziz
JURNAL PUNDI Vol 1, No 2 (2017)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.025 KB) | DOI: 10.31575/jp.v1i2.17

Abstract

The company is engaged in the manufacture, import, export and distribution of leather shoes, built-up canvas, casual and sports shoes, injection slippers, and special shoes for industry. This study aimed to analyze the influence of each variable, the attitude (X1), advertising (X2) toward purchase intention. Data were collected through questionnaires. to 100 respondents Bata store consumer markets desert highway by using accidental sampling method to determine the respondents to each variable. By using the validity test, reliability test, descriptive analysis, multiple linear regression analysis, the coefficient of determination (R2), t-test, f. Data analysis technique used is multiple linear analysis. The result of this study shows that attitude and advertising have a significant effect on consumer buying interest in the purchase of shoes brick desert highway market.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH PADA PT. BANK NAGARI SUMATERA BARAT CABANG SIMPANG EMPAT PASAMAN BARAT Nazaruddin Aziz; Rino Dwi Putra
JURNAL PUNDI Vol 4, No 3 (2020)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v4i3.304

Abstract

This study aims to determine and analyze how much influence the Quality of Service (X) which consists of 5 research variables namely Tangible, Reliability, Responsiveness, Assurance and Emphaty and Customer Loyalty (Y) at PT. Bank Nagari, West Sumatra Branch Simpang Empat Pasaman Barat, using data collection methods in the form of a questionnaire of 100 respondents. In data analysis using validity, reliability, and classic assumption tests namely normality, multicollinearity and heteroscedasticity. The analytical method used is multiple linear regression analysis. As for testing the hypothesis that is the F test, the T test, the determinant coefficient R2 using SPSS tools. The results showed that the Tangible variable did not affect customer loyalty at PT. Bank Nagari Simpang Empat Pasaman Barat Branch, Reliability variable does not affect customer loyalty at PT. Bank Nagari Simpang Empat Pasaman Barat Branch, responsiveness variable does not affect customer loyalty at PT. Bank Nagari Simpang Empat Pasaman Barat Branch, Assurance variable does not affect customer loyalty at PT. Bank Nagari Simpang Empat Pasaman Barat Branch, Empathy variable does not affect customer loyalty at PT. Bank Nagari Simpang Empat West Pasaman Branch. Based on the results of linear regression testing found that the variable Service Quality consisting of Tangible, Reliability, Responsiveness, Assurance and Empathy does not have a significant effect on Customer Loyalty.
Co-Authors Ayuazzahra Yandri Biisnillah Biisnillah Dina Mulia Putra, Rino Dwi Susanti, Febsri Yuli Priyanti