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All Journal JEKPEND Jurnal Ekonomi dan Pendidikan
Monica, Aulia
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Economics, Econometrics & Finance Education Social Sciences

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Efektifitas Pemasaran Asuransi Syariah Dengan Media Sosial (Studi Kasus PT. Prudential Syariah Binjai) Monica, Aulia; Syafina, Laylan; Dharma, Budi
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 7, No 1 (2024): Januari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v7i1.58011

Abstract

This research aims to determine the effectiveness of the use of social media used by Prudential Syariah Binjai. The method used in this research is descriptive method. Descriptive research is a form of research that aims to describe existing phenomena, both natural and man-made. In this case, the research problem is a study that describes the effectiveness of sharia insurance marketing using social media (case study at the PT Prudential Syariah Binjai agency). Marketing is done for free on social networks, without paying, without having to open or rent an external shop. Progress and the digital era in accessing social networks have not had a big influence, so the effectiveness of sharia insurance marketing on social networks is not very effective in all commercialized social networks.
Co-Authors Dharma, Budi Laylan Syafina, Laylan