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All Journal JAB (Jurnal Akuntansi & Bisnis) JURNAL LENTERA BISNIS
Susbiyantoro, Susbiyantoro
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Economics, Econometrics & Finance Social Sciences

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ANALISIS DAMPAK COVID-19 TERHADAP NILAI PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI Ofeser, Fajri; Susbiyantoro, Susbiyantoro
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.396

Abstract

This study examines the impact of Covid-19 on the firm value in the consumer goods industry sector. This study aims to determine whether there is a significant difference in the firm value of the consumer goods sector between before the Covid-19 pandemic and afterwards. The study used the average firm value in the consumer goods industry four months before the pandemic and four months after the discovery of the Covid-19 case in Indonesia. Sampling using purposive sampling with a sample size of 31 companies which are grouped into four sub-sectors. The study will examine the impact of Covid-19 on the consumer goods industry sector as a whole, as well as partially on each subsector. The data were tested by using the paired sample t-test method. The results showed that there was no significant difference in the company value of the consumer goods industry before and after the Covid-19 case. The results of the partial analysis of each subsector show that the cosmetic and house hold sub- sector and the food and beverage sub-sector have significant differences between before and after the pandemic, while the tobacco manufacturer and pharmaceutical sub-sectors have no significant differences in company value between before and after the pandemic.Key words: Impact of Covid-19, Firm Value, Consumer Goods
ANALISIS PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN PEMBELIAN (Studi Kasus Aplikasi Pesan Antar Makanan Online) Susbiyantoro, Susbiyantoro; Harjoko, Harjoko; Almakiyah, Shofa Rosita
JAB (Jurnal Akuntansi & Bisnis) Vol 7, No 02 (2021): Vol.7, No. 02 DESEMBER 2021
Publisher : JAB (Jurnal Akuntansi & Bisnis)

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Abstract

This study aims to determine the effect of price and promotion on purchasing decisions through the online food delivery application GoFood with the Gojek application. The research sample amounted to 75 respondents were customers. Data was collected through questionnaires, and processing this data using SPSS Version 23.0. The research model used is a descriptive research model which describes systematically and accurately the factors studied. The data testing technique used in this study is the validity test with the calculated r value and the reliability test with Croncbach's Aplha, the data analysis used is linear regression analysis to test and prove the research hypothesis. The results of the study show that price and promotion simultaneously have a positive and significant effect on the decision to purchase GoFood with the Gojek application. Keyword: Price, Promotion, Purchase Decision
Co-Authors Almakiyah, Shofa Rosita Harjoko, Harjoko Ofeser, Fajri