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This Author published in this journals
All Journal I-ECONOMICS: A Research Journal on Islamic Economics Review of Islamic Economics and Finance Finansha: Journal of Sharia Financial Management El-kahfi : Journal of Islamic economics Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY)
Andani, Listia
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Economics, Econometrics & Finance Social Sciences

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Journal : El-kahfi : Journal of Islamic economics

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Impact of Online Reviews on Gen Z's Halal Food Purchase Decisions in Tasikmalaya Andani, Listia; Bundo, Mayang; Faiz Izzuddin, Ahmad
El-Kahfi | Jurnal Ekonomi Islam Vol 5 No 02 (2024): economics and islamics economics
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v5i02.334

Abstract

This study aims to develop a conceptual framework to explore how review timeliness, review quantity, and review valence impact online purchasing decisions for halal food among Gen Z consumers. Utilizing purposive sampling, the study surveyed 400 Gen Z Muslims and applied structural equation modeling-partial least squares (SEM-PLS) for analysis. The results reveal that review timeliness, review quantity, and review valence significantly and positively influence online purchasing decisions for halal food within this demographic. Notably, this research offers a novel contribution by focusing specifically on the effects of these online review factors on Gen Z's halal food purchasing behaviors, a context often overlooked in broader studies. The findings are limited to respondents from Tasikmalaya, suggesting that future research could expand to include samples from various regions or countries to improve generalizability. Companies are encouraged to enhance the positive perception of their products to better engage this market segment.
Co-Authors Anggarani, Dewi Bundo, Mayang Dian Friantoro Faiz Izzuddin, Ahmad Fathoni, Hamdan Jatnika, Muhammad Dzulfaqori lina marlina, lina Lu'liyatul Mutmainah Nurdiansyah, Irdan