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Inovasi Pembelajaran Bebasis Aplikasi Teknologi Dalam Meningkatkan Efektifitas Learning From Home Di Program Studi Pendidikan Ekonomi FKIP UPR Sundari; Dehen; Sri Rohaetin; Revnussa Octobery; Wenny Awalina
Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol. 13 No. 1 (2021): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Volume 13, Nomor 1, Juni, Ta
Publisher : FKIP, Universitas Palangka Raya

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Abstract

The background of this research at the time of the outbreak of the Covid 19 pandemic which required stakeholders to implement an online learning activity system policy or distance learning (PJJ). This study aims to describe the implementation of Learning Innovation Based on Technology Applications in Increasing the Effectiveness of Learning From Home in the Economic Education Study Program FKIP UPR. The benefit of this research is to contribute thoughts, knowledge, information as well as a form of implementation of Technology Application-Based Learning Innovations in Increasing the Effectiveness of Learning From Home in the Economic Education Study Program FKIP UPR. The research method used a descriptive qualitative approach. The data collection techniques were interviews, observation and document study analysis. The results showed a form of online learning innovation developed by lecturers for students of the Economic Education Study Program FKIP UPR, namely that several lecturers stated that online learning made it easier for students to study from home or anywhere using Google Classroom, Zoom Meeting, WhatsApp Group, Google Meet and Youtube. During online learning, several obstacles were found, such as students having different levels of material absorption, unstable internet networks, limited internet quota, power outages, inadequate computer and mobile devices.
Pengaruh Kualitas, Harga, dan Pelayanan Terhadap Kepuasan Pelanggan di Kedai Itah Tangkiling Fiore Nopellin; Revnussa Octobery; Dewi Rakhmawati
Edunomics Journal Vol. 5 No. 2 (2024): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

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Abstract

Whether a business survives or not depends on the strategy used by the business owner, where the strategy used to satisfy customer needs is in accordance with what is expected, it would even be better if it exceeds customer expectations. Entrepreneurs in the culinary business must pay attention to changes in the behavior of each consumer, so that the products offered sell well. Understanding consumers is very important because it will become capital for the business in the future to achieve goals, one of which is achieving consumer satisfaction. Based on the title of this research, to find the influence of quality, price and service on customer satisfaction, the method used in this research is quantitative. Data analysis is the process of systematically searching and compiling data obtained from distributing questionnaires. The analytical model used to analyze the influence of Quality and Price variables on Customer Satisfaction is by using the SPSS computer program (software). The approach taken in this research is a quantitative approach that focuses on the influence of quality, price and service on customer satisfaction at Kedai Itah Tangkiling. The type of research used in this research is quantitative research with a descriptive approach. The data analysis techniques in this research are multiple linear regression, F statistical test, individual parameter significance test (T test), and coefficient of determination R2. Based on the description previously explained, it can be concluded that quality, price and service simultaneously influence customer satisfaction. Based on the test results above, it can be seen that the Fcount is 60,829 with the Ftable value being 2.85, so the Fcount > Ftable or 60,829 > 2.85, and the significance level is 0.000 < 0.05. So H1, H2 and H3 are accepted
Penerapan 4P Marketing Mix pada Usaha Mikro Kecil dan Menengah Angkringan Mpok Nor di Kota Palangka Raya Mega Agustini; Dea Sintani; Elisa; Fendy Hariatama H; Revnussa Octobery
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.504

Abstract

Marketing strategy is the most crucial thing in a business, especially an MSME, with the implementation of 4P Marketing Mix is ​​expected to increase sales turnover. The purpose of this study is to examine the marketing mix and how effective the marketing mix is ​​implemented by Angkringan Mpok Nor in Palangka Raya City. This study uses a qualitative descriptive method, primary data comes from interviews and observations on MSME Angkringan Mpok Nor which uses 4P Marketing Mix in its development. The results of this study indicate that the implementation of 4P Marketing Mix at Angkringan Mpok has not been fully implemented because one of the variables, namely the product, is not running well due to the lack of product variation offered while the other variables are running well. And it can be seen that the Marketing Mix that effectively increases sales at Angkringan Mpok Nor is promotion, this is done by word of mouth promotion and not forgetting to utilize technology or social media so that Angkringan Mpok Nor can attract consumer interest to shop.