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All Journal Jurnal EMT KITA JURNAL VISIONIDA Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Transformatif: Ekonomi, Bisnis dan Kewirausahaan Jurnal Abdi Inovatif (Pengabdian Kepada Masyarakat) International Conference on Islamic Economic
Yulia, Iis Anisa
Universitas Nusa Bangsa
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Kualitas Layanan terhadap Kepuasan Pelaksanaan Program MBKM Iis Anisa Yulia; Isbandriyati Mutmainah; Feni Marnilin; Ahmad Zaid Mahfudi
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.935

Abstract

ABSTRACT Service quality and student satisfaction are important aspects of the strategy of higher education institutions in the competitive higher education market. One of the quality of higher education services that needs attention is the quality of service in the learning process. Merdeka Belajar Kampus Merdeka (MBKM) is a program launched by the Ministry of Education, Culture, Research and Technology as a service for students by providing opportunities for students to hone skills according to their interests and talents with various programs. The Faculty of Economics and Business UNB has organized the MBKM program since 2020/2021 with two programs, namely Student Exchange and KKNT. This study aims to determine the level of student satisfaction with the quality of service implementation of the MBKM program. This study uses census data, the analytical methods used multiple linear regression. Based on the results of t-test here are three variables that effect i.e. variable Tangibles, Reliability and Responsiveness while variable Assurance, Emphaty and Relevance does not affect the satisfaction of the implementation of the MBKM program. The result of this research was based on the F-test is the quality of service which consists of Tangibles, Reliability, Responsiveness, Emphaty, Assurance, and Relevance take effect simultaneously to satisfactions of the implementation of the MBKM program. Keywords : Service quality; Satisfaction; MBKM
Pengaruh Perceived Value Terhadap Kepuasan Implementasi Program MBKM Feni Marnilin; Isbandriyati Mutmainah; Iis Anisa Yulia; Ahmad Zaid Mahfudi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.936

Abstract

Perceived value and student satisfaction are important aspects in higher education. The Ministry of Education, Culture, Research and Technology plans the Merdeka Belajar Kampus Merdeka (MBKM) program to be able to equip students to learn from various disciplines that are relevant to their interests and needs to enter the world of work. The Faculty of Economics and Business, University of Nusa Bangsa has organized the MBKM program with two programs, namely Student Exchange and KKNT. This study aims to determine the level of success of the MBKM program that has been carried out by analyzing the perceived value of the satisfaction of the MBKM program implementation. The analytical method used is multiple linear regression analysis with the dependent variable is implementation satisfaction, and the independent variable is perceived functional value, perceived emotional value, perceived social value. The results showed that partially perceived functional value and perceived social value had an effect, while simultaneously all independent variables had an effect on dependent satisfaction. Keywords: perceived value, satisfaction, MBKM
Co-Authors Agus Pranamulia Ahmad Zaid Mahfudi Amalia Kautsar Anisa Fauziyyah Dewi Fitrianti Eha Hasni Wahidhani Faizal Maad Heri Susanto Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata Putra Ichwan Rahmanu Widjaja Isbandriyati Mutmainah Mahfudi, Ahmad Zaid Marnilin, Feni Mulyana Gustira Putra Mulyana Gustira Putra Nia Sonani Rusli, Abdul Rahman