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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN (EDISI ELEKTRONIK) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Mantik Jurnal Pendidikan dan Konseling Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Enrichment : Journal of Management Bubungan Tinggi: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Industri Pariwisata Journal of Applied Management Research Jurnal Sains Terapan Pariwisata Jurnal Kepariwisataan (JK)
Yohanes Sulistyadi
Politeknik Sahid
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Journal : JURNAL MANAJEMEN (EDISI ELEKTRONIK)

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Keputusan Berkunjung Ke Taman Nasional Gunung Gede Pangrango Jawa Barat: Pendekatan Analisis Atribut Lamtiar Hema Malini; Fauziah Eddyono; Yohanes Sulistyadi; Tatan Sukwika
Jurnal Manajemen Vol. 14 No. 1 (2023): Jurnal Manajemen (Edisi Elektronik)
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v14i1.8912

Abstract

National parks have great potential for nature tourism enthusiasts worldwide, including Indonesia. There are 54 national parks spread across Indonesia, and one of them is Mount Gede Pangrango National Park (TNGGP), West Java. TNGGP is one of the many visited by domestic tourists, especially tourists from millennials. This research aims to analyze the behaviour of millennial tourists through the approach of digital promotion attributes, ecotourism attractions and their motivation for visiting decisions. The study used quantitative analysis and randomly selected respondents from as many as 100 tourists. It ended by processing data from the results of distributing questionnaires with the help of Structural Equation Modeling software. The results of the data analysis show that there is an influence of tourist perceptions on ecotourism attractions and tourist motivation on the decision to visit and has an impact on repeat visits to GPNP. However, digital promotion attributes do not influence millennial tourists' decisions to visit TNGGP, let alone to visit repeatedly. This study recommends that managers re-evaluate digital promotion programs to increase visits to TNGGP.
Co-Authors Agustinus Harsono Bernard Hasibuan Cece Sanusi Dewi A Kusumaningrum Fauziah Eddyono Ganapati, I Dewa Gede Hariyadi B. Sukamdani Hisar Panjaitan I Dewa Gede Ganapati Krishni Handayani Lamtiar Hema Malini Mian Simanjuntak Nugroho B Sukamdani Petrus Benzen Gero Reyki Wahyudi Hasibuan Rezka Aida PSPN Syahfirin Abdullah TATAN SUKWIKA