Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics (IJEC) International Journal of Community Service (IJCS)
NASUTION, ATIKA AINI
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics (IJEC)

 1 
The Influence of Product Quality, Promotion and Design on Purchase Decisions for Yamaha Nmax Motor Vehicles SPSS Application Based Nasution, Atika Aini; Baginda Harahap; Zuriani Ritonga; Nurjannah
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.071 KB) | DOI: 10.55299/ijec.v1i1.67

Abstract

This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values ​​that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table . Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.
Co-Authors Aryani Sairun Baginda Harahap Bayu Eko Broto Chairul Bariah Hayanuddin Safri Nurhadi , A’an Nurjannah Sutoyo Zuriani Ritonga